Job Title:
Digital Marketing StrategistLocation: Remote Brand: Direct Digital HoldingsDepartment: MarketingReports To: Manager, Creative ServicesType: Full-TimeAbout UsDirect Digital Holdings (Nasdaq: DRCT) is a leading advertising and marketing technology platform that collectively delivers marketing solutions through its two brands in the Digital Advertising and AdTech industry: Colossus SSP and Orange 142. As the 9th Black-owned company to go public in the U.S., we take immense pride in our role as industry trailblazers to help brands, middle market companies, Fortune 500, and agencies deliver successful marketing results that drive return on investment and strategic growth objectives.
Direct Digital Holdings is not just shaping the present; we’re paving the way toward providing Digital Advertising for Everyone.Orange 142: a digital media and advertising company offering advertising and marketing solutions for marketers in midsize to enterprise companies. Orange 142 acts as a trusted partner, helping companies and institutions effectively connect with their target audiences, captivate their attention, and drive ROI across digital media channels.Direct Digital Holdings is hiring a Digital Marketing Strategist to join our team at Orange 142.
In this role, you’ll create and execute digital marketing strategies for a variety of clients. Your focus will include content creation—such as blogs, graphics, emails, and social media calendars—and the implementation of campaigns that increase web traffic, brand awareness, engagement, and reach.We’re looking for someone with strong multitasking skills who can manage the needs of multiple clients simultaneously, cohesively, and strategically.
Key Responsibilities:
Content Strategy & Development
- Lead the creation and execution of content marketing strategies for multiple clients.
- Produce and manage blogs, graphics, social posts, email campaigns, and website content.
- Create and manage original, high-quality content in various formats, including written, visual, and video.
Cross-Team Collaboration
- Collaborate with internal Orange 142 teams to enhance social advertising and innovate campaign tactics.
- Stay current on digital marketing trends and best practices, especially social media.
Social Media Management
- Develop and implement social media strategies and scheduling plans tailored to each client.
- Create and maintain monthly content calendars for high-profile clients across multiple social media platforms.
- Engage in community management by responding to comments and messages on client channels.
- Monitor and report on weekly and monthly social performance; use data to recommend optimizations.
- Client Collaboration
- Join client meetings to present strategy recommendations, campaign updates, and performance reports.
- Ensure strategies align with each client's goals, brand voice, and industry trends.
Email Marketing
- Design, develop, and test emails for marketing and advertising purposes.
- Track performance and optimize based on engagement data and KPIs.
Performance Tracking & Optimization
- Monitor and report weekly and monthly analytics across content, social media, and email platforms.
- Use data to identify areas of improvement and inform strategic shifts.
Qualifications:
- Bachelor’s degree in marketing or a related field from an accredited four-year college or university.
- Minimum of 3 years of hands-on experience in digital marketing.
- Proven experience using social media to build brand awareness.
- Proficiency in email marketing campaign management.
- Strong background in content creation—both writing and design.
- Excellent verbal and written communication skills.
- Demonstrated leadership through mentorship, training, or team management.
Proficient in the following tools
Content Creation & Management
- Canva / Adobe Creative Suite (Photoshop) – for visual content creation
- Grammarly – for writing clarity and grammar checks
- WordPress / CMS platforms – for managing website content
Social Media Management
- Hootsuite / Sprout Social / Later / Buffer – for scheduling, publishing, and monitoring
- Meta Business Suite – for managing Facebook and Instagram campaigns
- LinkedIn Campaign Manager / Twitter Ads / TikTok for Business – platform-specific campaign tools
Email Marketing
- Mailchimp / Constant Contact / Campaign Monitor
- HubSpot / Klaviyo – especially if integrated with CRM
Marketing Automation & CRM
- HubSpot / Salesforce – for lead nurturing and marketing automation
Project & Team Collaboration
- Asana / Monday.com – for task management
- Slack / Microsoft Teams – for communication
- Google Workspace / Microsoft 365 – for collaboration on docs, spreadsheets, and presentations
CompensationBase salary plus annual bonus and benefits.BenefitsOur “Culture of Care” philosophy is important to us, and we recognize that each member of our team contributes to creating and maintaining an environment of open communication, respect, professionalism, fun, and caring for those we work with.We place a high value on work-life balance and offer a hybrid work environment as well as flexible PTO.We also care about your health and well-being, and strive to deliver above-market health, vision, dental, short- and long-term disability, and life insurance benefits at no cost to our employees. Furthermore, we aim to help you financially plan for your future by offering a 401(k) plan with a company match and complimentary financial coaching and counseling.Equal Employment OpportunityDirect Digital Holdings LLC is an equal opportunity organization.
We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state, or local law.
