Job Title:
Inside Sales Development Representative (ISDR)
Location:
Remote
Brand:
Direct Digital Holdings
Department:
Marketing
Reports To:
Director of Lead Generation
Type:
Full-Time
About Us
Direct Digital Holdings (Nasdaq: DRCT)
is a trailblazing advertising and marketing technology platform that delivers digital marketing solutions through two brands: Colossus SSP and Orange 142. We are proud to be the 9th Black-owned company to go public in the U.S. and are committed to delivering Digital Advertising for Everyone.
Orange 142
partners with mid-sized to enterprise companies to deliver full-funnel advertising strategies that convert. Our client roster spans multiple industries, and we pride ourselves on being a trusted growth partner that drives measurable ROI across digital channels.
Why Join Us?
- You'll be on the front lines of our growth engine, helping us reach the next level
- Work with a collaborative team that values innovation, speed, and transparency
- Access to top-tier tools and training to help you scale your skills and results
- Flexible, remote-first culture that puts people first
Role Overview
We’re looking for a Inside Sales Development Representative (ISDR) to help fuel Orange 142’s growth by generating qualified leads and setting discovery meetings for our sales team. You’ll be the first point of contact for potential clients, driving pipeline through a combination of cold outreach, LinkedIn engagement, and email campaigns.You’ll thrive here if you’re curious, persistent, and excited about tech, media, and growth.
What You’ll Do
- Initiate outbound outreach (email, LinkedIn, and cold calls) to targeted decision-makers
- Qualify prospects based on fit, budget, and business needs
- Book and confirm 8–12 qualified meetings per week after initial ramp-up (30–45 days)
- Use HubSpot CRM to track leads, update deal stages, and maintain data hygiene
- Collaborate with marketing to align messaging and support outbound campaigns
- Continuously test and optimize messaging, subject lines, and call strategies
- Provide weekly reporting on lead activity and meeting conversion rates
What You Bring
- 1–2 years of B2B sales or business development experience (agency/AdTech a plus)
- Excellent communication and copywriting skills—you know how to grab attention
- Proven experience using tools like LinkedIn Sales Navigator, cold outreach platforms, and CRM systems (preferably HubSpot)
- High level of resilience—you’re not afraid to hear “no” and keep going
- Strong organizational skills with the ability to juggle multiple outreach sequences
- Familiarity with digital marketing, media buying, or programmatic platforms is a plus
Tools You’ll Use
- HubSpot (CRM and sales pipeline)
- Apollo, ZoomInfo (prospecting and enrichment)
- Smartlead, Trellus, or similar (outreach sequencing and dialing tools)
- LinkedIn Sales Navigator
Performance Benchmarks
After a 30–45-day ramp period, a successful BDR should consistently:
- Generate 40–60 new outbound connections per day
- Maintain 8–12 qualified meetings per week
- Log and manage all activity with precision inside HubSpot
Compensation
Base salary plus structured commission plan, and annual bonus and benefits.
Benefits
Our “Culture of Care” philosophy is important to us, and we recognize that each member of our team contributes to creating and maintaining an environment of open communication, respect, professionalism, fun, and caring for those we work with.We place a high value on work-life balance and offer a hybrid work environment as well as flexible PTO.We also care about your health and well-being, and strive to deliver above-market health, vision, dental, short- and long-term disability, and life insurance benefits at no cost to our employees. Furthermore, we aim to help you financially plan for your future by offering a 401(k) plan with a company match and complimentary financial coaching and counseling.
Equal Employment Opportunity
Direct Digital Holdings LLC is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state, or local law.
