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SDR Manager (Remote in US)

Criteria CorpWest Hollywood, California, United StatesRemote

As the Manager of Sales Development, you will lead a high-performing team of outbound SDRs responsible for creating qualified pipeline opportunities for the sales organization. You’ll be both a coach and a strategist with a track record of driving execution, optimizing team performance through data, and collaborating cross-functionally. This is a critical leadership role that contributes directly to the company’s top-line growth in a fast-moving HR Tech SaaS environment.
ResponsibilitiesThe primary responsibilities of this role include:

  • Hire, onboard, mentor, and lead a team of SDRs to exceed pipeline generation targets.
  • Conduct weekly 1:1s and team stand-ups to ensure clarity of goals and ongoing development.
  • Foster a culture of accountability, learning, and collaboration.
  • Partner with Revenue Enablement to continuously improve messaging, objection handling, and outreach sequences.
  • Own daily, weekly, and monthly SDR activity and conversion metrics (calls, emails, connects, meetings booked, opportunities created).
  • Work closely with Sales and Marketing to align on ICP, messaging, and lead handoff.
  • Ensure high-quality opportunity qualification aligned with sales readiness criteria.
  • Partner with Sales and Business Operations to define and maintain accurate performance dashboards and forecasts.
  • Drive adoption of sales tools (e.g., Salesforce, Outreach, Gong, ZoomInfo) to improve SDR productivity.
  • Continuously analyze SDR performance data to identify trends and areas for improvement.
  • Develop and refine processes, sequences, and tech stack utilization to maximize efficiency.
  • Partner with Marketing on campaign alignment and inbound lead follow-up.
  • Work with Sales Engineering and AEs to create feedback loops on lead quality and pipeline performance.
  • Contribute to strategic planning, sales plays, and experimentation efforts across go-to-market teams.

RequirementsTo be successful in this role the incumbent will demonstrate the following:

  • 2+ years experience leading a high-performing SDR or inside sales team at a SaaS or B2B tech company.
  • 2+ years of successful experience as an SDR or AE with outbound sales motions.
  • Proven ability to coach early-career talent and scale high-velocity teams.
  • Deep understanding of pipeline metrics, lead funnel performance, and sales automation tools.
  • Strong communication skills with the ability to influence across all levels of the organization.
  • Operational mindset with a passion for continuous improvement and growth

Life at Criteria Corp

Criteria develops and markets web-based pre-employment testing software. Our mission is to make the highest quality pre-employment tests accessible to companies of all sizes. Our service, HireSelect, allows companies and organizations of all sizes to incorporate professionally developed pre-employment tests into their hiring process, in order to make more informed hiring decisions. Customers use our aptitude, skills, and personality tests to reduce turnover, hire more productive employees, and save time and money spent on hiring. Based in Los Angeles, CA, we currently have over 3,000 customers in a wide variety of industries.
Thrive Here & What We Value - Dedicated to helping organizations make better hiring decisions- Collaborative work environment with cross-functional teams- Emphasis on continuous improvement of analytics processes- Customercentric approach that informs everything we do- Employeecentric approach towards creating a positive environment- Passionate about innovative technologies- Rapid Growth and Change- Featured on Inc. 5000 eight years in a row- Best Place to Work by Inc. and Built In LA- People are at the heart of everything we do
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