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Freelance Design Researcher | Lonely Planet

Red VenturesUnited KingdomOnsite

To support the growth of Lonely Planet’s iconic guidebooks, we are seeking the help of a freelance Design Researcher. Working closely with our Guidebook Development Editor, you will conduct hands-on design research, as well as analysing the wealth of third-party data available. This is a freelance position. We anticipate needing freelance support for at least 6 months, with the possibility of extending. 

What You'll Do


  • Create a programme of research designed to improve Lonely Planet’s guidebook sales 
  • Test content, designs and products as they are prototyped to ensure they meet consumer needs and will drive growth
  • Conduct quant and qual research on users and non-users to find out how Lonely Planet can best position its product for success
  • Create briefs for the book product team on how to improve existing product, and launch suitable product to new demographics based on consumer insight
  • Analyze the wealth of third-party data published in both the travel and book industries to ensure Lonely Planet books remain competitive and on-trend

What We're Looking For:


  • Freelancer looking to form a deep relationship with Lonely Planet
  • 3+ years of relevant design research or UX experience
  • Hands-on experience in quantitative survey and qualitative / design consumer research
  • Excellent analytical, presentation, communication and influencing skills
  • Track record of contributing to demonstrable business growth
  • Intellectual curiosity in ever-changing travel and media landscapes to stay abreast of industry trends and changing consumer needs
  • A scrappy approach - sourcing fast, cost-effective recommendations

Rate:


£250 per diem, to be invoiced fortnightly

Lonely Planet Guidebooks


With over 150 million guidebooks in print, Lonely Planet is a trusted source for any traveler. Since our inception in 1973, we've inspired generations of travelers to discover amazing places and enabled curious travelers to get off the beaten paths to appreciate different cultures and become agents of positive change.Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice Questions about this Privacy Notice can be directed to employeerights@redventures.com.

Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.

Life at Red Ventures

People describe Red Ventures in many ways. We've been called one of the most innovative direct marketing companies in the nation. We've been named the Best Place to Work. We've even been called the next Google. The truth is, what we do is unique – and it can't be boxed into one category. Some companies focus on building a product and finding effective ways to market and sell it. At Red Ventures, our product is our expertise in how to market and sell. Unlike companies who specialize in either online marketing, telephone sales or building technology infrastructure, Red Ventures has an expertise in all three. We own the risks and rewards of the entire direct marketing process – from lead generation to end transaction. And whether we're marketing and selling services for our partners or for ourselves, our process works. We're able to execute our business model across a wide range of industries, though we most specifically focus on consumer services, small business solutions and media/telecom.
Thrive Here & What We Value1. Committed to equal employment opportunities for qualified individuals with disabilities2. Competitive salaries and comprehensive benefits program (medical, dental, vision coverage; paid time off; life insurance; disability coverage; employee assistance program; 401(k) plan; parental leave)3. Dynamic, fast-paced, performance-driven environment4. Collaborative cross-disciplinary team of designers, product managers, and engineers5. Passionate individual skilled in systems integration and API development6. Work hard in a collaborative, fun, flexible work environment7. Loves experimentation, Agile development, intellectual curiosity8. Headquartered south of Charlotte, NC; offices in the US, London, Sao Paulo; dedicated to local talent cultivation and economic development on Puerto Rico9. Believes in online learning's power for opportunities and transformation10. Partnering with over 300 colleges/universities
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