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About Procure Analytics
Procure Analytics (PA) is a leading procurement solutions company, headquartered in Atlanta, GA and with offices in Mexico, Canada, Europe and India. PA offers a vast portfolio of solutions to help companies identify, capture, and grow their savings in three complex procurement categories: MRO, Packaging, and Freight. PA has been named one of the fastest-growing companies in Georgia by the Association of Corporate Growth and has recently been named by Inc. Magazine as one of the fastest-growing private companies in America.
Position Overview
The Director of Marketing is responsible for developing and executing a comprehensive marketing strategy to elevate brand visibility, support member acquisition and retention, and position Procure Analytics as the leading procurement solution for indirect spend. This individual will lead a high-performing marketing team, oversee digital and traditional marketing initiatives, and collaborate cross-functionally to drive growth and engagement.
Key Responsibilities
• Campaign Planning & Execution: Oversee the end-to-end development, execution, and optimization of integrated marketing campaigns across various channels, including digital marketing, content marketing, email marketing, social media, events, and public relations.• Brand Management: Ensure consistent brand messaging and visual identity across all marketing materials and channels, strengthening brand recognition and reputation.• Content Strategy: Guide the creation of compelling and relevant content that resonates with target audiences, supports lead nurturing, and establishes thought leadership.• Lead Generation Focus: Collaborate closely with the BDR team to understand their lead needs and design marketing initiatives specifically aimed at generating qualified leads and improving conversion rates.• Team Leadership & Development: Lead, mentor, and develop a team of marketing managers and a marketing analyst, fostering their professional growth and ensuring team objectives are met.• Performance Analysis & Reporting: Establish key performance indicators (KPIs) for all marketing activities, regularly analyze campaign performance, and provide actionable insights and reports to the VP of Marketing and other stakeholders.• Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.Requirements
Qualifications
• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.• 8+ years of progressive experience in B2B marketing, preferably in procurement, supply chain, SaaS, or GPO environments.• Proven track record of developing and executing successful marketing strategies that drive revenue growth.• Experience managing and mentoring a high-performing team.• Strong analytical, project management, and communication skills.• Proficiency in CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Pardot, Marketo).
Preferred Skills
• Experience marketing to procurement or finance stakeholders.• Understanding of group purchasing organizations or shared services models.• Strong storytelling and brand development capabilities.• Comfort working in a fast-paced, data-driven, and collaborative environment.#LI-JC1
