Marketing Operations Specialist

The Potter’s HouseDallas, Texas, United StatesOnsite

The Marketing Operations Specialist is a pivotal role that combines technical expertise, analytical skills, and campaign execution to drive impactful marketing efforts. This role focuses on building, implementing, and optimizing multi-channel campaigns while ensuring seamless automation and data-driven decision-making. The Marketing Operations Specialist works closely with marketing, creative, and analytics teams to deliver high-quality, results-oriented campaigns.

Key Responsibilities

Campaign Development & Execution

Build and deploy responsive landing pages optimized for user experience and conversions.
Create and schedule email campaigns using platforms like HubSpot, ensuring cross-device compatibility.
Execute direct mail campaigns using tools like Postalytics, ensuring alignment with digital efforts.
Develop event-specific campaigns, including attendee confirmations, reminders, and surveys.

Automation & Workflow Management

Design and manage marketing automation workflows, including drip campaigns and triggered follow-ups.
Integrate automation systems with CRM tools like HubSpot to ensure seamless lead nurturing.
Optimize workflows for efficiency, reducing manual tasks while maintaining campaign quality.

Data Analysis & Reporting

Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions) using tools like HubSpot and Google Analytics.
Provide actionable insights to improve campaign effectiveness and overall ROI.
Generate comprehensive reports for leadership, detailing performance trends and optimization recommendations.

Audience Segmentation & Personalization

Leverage tools like HubSpot to segment audiences based on behavior, engagement, and demographics.
Personalize email and direct mail campaigns to maximize engagement and conversions.
Conduct advanced segmentation for targeted donor outreach, dynamic retargeting, and upselling opportunities.

Template & Asset Management

Develop and maintain a centralized library of reusable templates for landing pages, emails, and direct mail assets.
Ensure all templates meet accessibility standards and align with organizational branding.

Collaboration & Cross-Channel Coordination

Partner with creative and content teams to ensure cohesive messaging and visual alignment across channels.
Coordinate campaigns across digital (email, landing pages, social media) and traditional (direct mail, print) platforms.

Q&A Testing & Optimization

Conduct quality assurance testing for all assets to ensure functionality across devices, platforms, and browsers.
Perform A/B testing for email subject lines, landing page layouts, and CTAs to identify the most effective strategies.

Innovation & Trend Monitoring

Stay informed about emerging trends in marketing automation, data analytics, and campaign optimization.
Recommend and implement new tools or strategies to enhance marketing efficiency and effectiveness.

Skills and Qualifications

Technical Skills

Proficiency in HubSpot for automation, segmentation, and performance tracking.
Experience with direct mail platforms like Postalytics or similar tools.
Basic HTML/CSS skills for asset customization.
Knowledge of Google Analytics and other reporting tools for campaign analysis.

Analytical & Organizational Skills

Strong analytical abilities to interpret data and provide actionable insights.
Exceptional project management skills to coordinate multiple campaigns simultaneously.
A detail-oriented mindset is needed to ensure accuracy and consistency across all deliverables.

Interpersonal Skills

Excellent communication and collaboration skills to work effectively with cross-functional teams.
Ability to explain technical concepts to non-technical stakeholders in an accessible manner.

Experience

Bachelor’s degree in Marketing, Communications, Business, or a related field.
3-5 years of experience in marketing operations, campaign execution, or a similar role.
Proven track record of managing multi-channel campaigns and delivering measurable results.

Preferred Competencies

Experience with additional tools like WordPress, Salesforce, or Tableau.
Familiarity with ADA accessibility standards for digital content.
Knowledge of SEO best practices for landing pages and digital assets.

Life at The Potter’s House

Thrive Here & What We ValueAvailability for Wednesday nights and Sunday mornings per a staff rotation schedule that is to be determined. (Every Wednesday night and Sunday morning is not a requirement.) | 401(k) matching, dental/vision insurance, employee assistance program, flexible spending accounts, health insurance, life insurance, paid time off, tuition reimbursement</s> | Dedicated and committed to industry trends and best practices for the television industry | Ability to work within a fast-paced, high-change environment while meeting all project deadlines | Adherence to best practices provided by Television department on organization of content server and equipment | Familiarity with Apple and PC systems | Working well independently and with a team, must be timely, organized, and exceptionally detailed | Some weekends and travel required | Schedule may change based on project</s> | Committed to the mission, vision, and values of The Potter’s House of Fort Worth | High level of discretion, integrity, and confidentiality | Demonstrates spiritual maturity and alignment with Christian principles | Flexible and adaptable, with a servant-leader mindset</s> | Global ministry driven by faith, creativity, and excellence in media | Committed to telling compelling stories that inspire and connect audiences through live events, streaming and social content, and televised programming | Dynamic production team where your skills can make an impact in a high-energy, mission-driven environment. | 1. Communityfocused | 2. Missiondriven | 3. Collaborative | 4. Innovative | 5. Dynamic</s> | The Potter’s House values creativity and innovation in their visuals to ensure they are engaging, mission-driven, and aligned with their brand standards. | They prioritize the use of high-quality imagery across all channels, including social media graphics, motion graphics, and multimedia assets optimized for Instagram, Facebook, YouTube, and TikTok. | The company culture emphasizes collaboration between different departments, such as videographers and content creators, to enhance motion-based storytelling with graphic overlays and animations. | They prioritize maintaining a well-organized digital archive of images for easy cross-departmental access. | The Potter’s House values the ability to work mandatory weekends, holidays, and evenings as needed for major events. This shows that they are willing to invest in their employees' time and effort to ensure the success of their ministry.</s> | 1. Servanthearted leadership | 2. Teamfirst mindset | 3. Passion for people | 4. Flexibility | 5. Crosstraining ability | 6. Collaboration skills | 7. Problemsolving skills | 8. Hospitalitybased roles | 9. Community engagement | 10. Volunteer management | 11. Digital ministry | 12. Interpersonal and communication skills | 13. Organizational and project management abilities | 14. Proficient with CRM systems, volunteer or membership platforms, and digital communication tools | 15. Commitment to the mission and spiritual life of The Potter’s House</s> | 1. Flexible spending account | 2. Health insurance | 3. Life insurance | 4. Paid time off | 5. Tuition reimbursement | 6. Employee assistance program</s> | 1. Embracing New Approaches and Continuous Improvement | 2. Challenging Established Norms to Drive Innovation and Operational Excellence in Broadcast Technology | 3. Paid Time Off | 4. Schedule Subject to Change Based on Events</s> | Collaborative work environment | Mission-driven organization | Emphasis on storytelling and user experience (UX) design. | 1. Resultsdriven focus on achieving measurable results through data-driven decision-making and performance optimization | 2. Innovative thinking to experiment with new ad formats, platforms, and strategies to improve campaign outcomes | 3. Problemsolving skills to identify and address performance issues, ensuring campaigns stay on track | 4. Adaptability comfortable working in a fastpaced environment with changing priorities or emerging opportunities.</s> | 1. Emphasis on innovation and staying informed about emerging trends in marketing automation, data analytics, and campaign optimization. | 2. Collaborative environment where teams work closely together to deliver highquality, results-oriented campaigns. | 3. Focus on building, implementing, and optimizing multichannel campaigns while ensuring seamless automation and data-driven decision-making.</s>