Content Producer

The Potter’s HouseDallas, Texas, United StatesOnsite

The Content Producer leads storytelling and content initiatives that connect The Potter’s House community to its mission and values. This role drives production strategy for podcasts, video projects, social media, and multi-channel content, ensuring dynamic and engaging storytelling that resonates with diverse audiences. By creating compelling, snackable content, this role increases engagement, deepens community connections, and amplifies The Potter’s House’s digital presence.

Key Responsibilities:Storytelling & Narrative Development:

Oversee storytelling projects that highlight the lives, experiences, and impact of The Potter’s House community.
Develop compelling, shareable concepts for podcasts, social media, and video content that align with organizational themes.
Create community spotlights to showcase members, volunteers, and ministries in an engaging, digestible format.
Adapt long-form content into short-form, engaging clips optimized for social media (Instagram Reels, TikTok, YouTube Shorts, etc.).

Content Strategy & Planning:

Build a cohesive strategy for content with the creative and channels team across social media, podcasts, video projects, devotionals, and print materials.
Plan and execute real-time and evergreen content strategies to increase reach and engagement.
Strategize campaigns for key initiatives, events, and services, ensuring social-first storytelling that encourages audience participation.
Develop a calendar for high-impact, platform-specific content to drive engagement across Facebook, Instagram, YouTube, TikTok, and other relevant channels.

Social & Snackable Content production:

Lead the creation of high-quality, bite-sized video content for social media, ensuring it aligns with platform trends and best practices.
Capture and repurpose key moments from events, sermons, and community activities into shareable clips, GIFs, memes, and reels.
Utilize social listening tools to identify trending topics and integrate them into content production.
Write compelling, concise copy tailored for social media captions, blog posts, and on-screen text in videos.

Audience Engagement:

Conduct audience research with the creative and channels team to understand content preferences and optimize strategies accordingly.
Develop interactive and participatory content, such as polls, challenges, and Q&A sessions, to foster engagement.
Cultivate relationships with community influencers and brand ambassadors to expand reach and authenticity.
Develop educational resources, such as devotionals and guides, to provide spiritual growth opportunities.

Collaboration & Oversight:

Reporting to the Creative Director/Head of Creative Partner with creative teams to ensure content is visually and narratively impactful.
Oversee video narratives working with the TV team for use across social media, live events, and digital platforms.
Manage freelance contributors, videographers, and editors to maintain a consistent brand voice and aesthetic.

Performance Analysis & Optimization:

Use tools like HubSpot, Google Analytics, and native platform insights to measure engagement and optimize content strategies.
Track social media trends and analytics to continuously refine content and improve audience reach with the channels team.
Assist in implementing SEO and video optimization best practices to maximize discoverability and engagement.

Required Skills:

Expertise in storytelling, podcast production, and community-focused content creation.
Strong social media acumen with experience creating viral, shareable content across platforms.
Proficiency in video editing software (Adobe Premiere, CapCut, or similar) and graphic design tools (Canva, Adobe Suite, etc.).
Experience in digital marketing, SEO, and audience engagement strategies.
Strong collaboration and project management abilities using tools like Asana and HubSpot.

Preferred Qualifications:

Bachelor’s degree in marketing, Communications, Digital Media, or a related field.
5+ years of experience in content strategy with a focus on social media, storytelling, and audience engagement.
Proven ability to execute multi-channel campaigns that drive measurable results.
Experience working with faith-based or mission-driven organizations is a plus.

Benefits:

401(k)
401(k) matching
Dental/Vision insurance
Employee assistance program
Flexible spending account
Health insurance
Life insurance
Paid time off
Tuition reimbursement

Schedule:

8-hour shift
Monday to Friday (Events and Conference)

Life at The Potter’s House

Thrive Here & What We ValueAvailability for Wednesday nights and Sunday mornings per a staff rotation schedule that is to be determined. (Every Wednesday night and Sunday morning is not a requirement.) | 401(k) matching, dental/vision insurance, employee assistance program, flexible spending accounts, health insurance, life insurance, paid time off, tuition reimbursement</s> | Dedicated and committed to industry trends and best practices for the television industry | Ability to work within a fast-paced, high-change environment while meeting all project deadlines | Adherence to best practices provided by Television department on organization of content server and equipment | Familiarity with Apple and PC systems | Working well independently and with a team, must be timely, organized, and exceptionally detailed | Some weekends and travel required | Schedule may change based on project</s> | Committed to the mission, vision, and values of The Potter’s House of Fort Worth | High level of discretion, integrity, and confidentiality | Demonstrates spiritual maturity and alignment with Christian principles | Flexible and adaptable, with a servant-leader mindset</s> | Global ministry driven by faith, creativity, and excellence in media | Committed to telling compelling stories that inspire and connect audiences through live events, streaming and social content, and televised programming | Dynamic production team where your skills can make an impact in a high-energy, mission-driven environment. | 1. Communityfocused | 2. Missiondriven | 3. Collaborative | 4. Innovative | 5. Dynamic</s> | The Potter’s House values creativity and innovation in their visuals to ensure they are engaging, mission-driven, and aligned with their brand standards. | They prioritize the use of high-quality imagery across all channels, including social media graphics, motion graphics, and multimedia assets optimized for Instagram, Facebook, YouTube, and TikTok. | The company culture emphasizes collaboration between different departments, such as videographers and content creators, to enhance motion-based storytelling with graphic overlays and animations. | They prioritize maintaining a well-organized digital archive of images for easy cross-departmental access. | The Potter’s House values the ability to work mandatory weekends, holidays, and evenings as needed for major events. This shows that they are willing to invest in their employees' time and effort to ensure the success of their ministry.</s> | 1. Servanthearted leadership | 2. Teamfirst mindset | 3. Passion for people | 4. Flexibility | 5. Crosstraining ability | 6. Collaboration skills | 7. Problemsolving skills | 8. Hospitalitybased roles | 9. Community engagement | 10. Volunteer management | 11. Digital ministry | 12. Interpersonal and communication skills | 13. Organizational and project management abilities | 14. Proficient with CRM systems, volunteer or membership platforms, and digital communication tools | 15. Commitment to the mission and spiritual life of The Potter’s House</s> | 1. Flexible spending account | 2. Health insurance | 3. Life insurance | 4. Paid time off | 5. Tuition reimbursement | 6. Employee assistance program</s> | 1. Embracing New Approaches and Continuous Improvement | 2. Challenging Established Norms to Drive Innovation and Operational Excellence in Broadcast Technology | 3. Paid Time Off | 4. Schedule Subject to Change Based on Events</s> | Collaborative work environment | Mission-driven organization | Emphasis on storytelling and user experience (UX) design. | 1. Resultsdriven focus on achieving measurable results through data-driven decision-making and performance optimization | 2. Innovative thinking to experiment with new ad formats, platforms, and strategies to improve campaign outcomes | 3. Problemsolving skills to identify and address performance issues, ensuring campaigns stay on track | 4. Adaptability comfortable working in a fastpaced environment with changing priorities or emerging opportunities.</s> | 1. Emphasis on innovation and staying informed about emerging trends in marketing automation, data analytics, and campaign optimization. | 2. Collaborative environment where teams work closely together to deliver highquality, results-oriented campaigns. | 3. Focus on building, implementing, and optimizing multichannel campaigns while ensuring seamless automation and data-driven decision-making.</s>