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Director of E-Commerce

StioOnsite

Description


ABOUT US


Stio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio® retail locations.We live and love mountain life, and as such see ourselves as caretakers of the resources that provide it. We are proud partners of Protect Our Winters and the Conservation Alliance among many other organizations.

We have a strong preferred materials platform, use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly.We think that outside is the best side and that you can’t improve on nature. It’s good for mind, body and soul, and it’s our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities.

YOUR ROLE


As the Director of E-Commerce (DoE) at Stio you will oversee the growth, performance and ongoing operations of the company’s e-commerce sales channel.Your primary goal is to drive the performance, growth and optimization of the Stio.com e-commerce website. You will also be responsible for creating Stio’s e-commerce growth strategy, identifying new technology or merchandising-oriented opportunities, managing A/B tests and various 3rd party relationships, overseeing a team of 3 - 5 team members, and all major sale moments in the annual marketing calendar.

Furthermore, in addition to overseeing the Website Team and taking responsibility for the performance of the channel, you will be a key contributor to the overall GTM process and a cross-functional partner to our Product, Planning, Finance, Marketing, Operations and Retail teams.The DoE reports to the Vice President of DTC.

YOUR SKILLS


The DoE is a self-motivated digitally-oriented leader with exceptional organizational and leadership skills and deep expertise in e-commerce operations. You are an outstanding manager of people with strong interpersonal and communication skills, capable of getting the best out of direct reports with a wide array of experience and abilities including meaningful experience with Shopify. You have an aptitude for decision-making, problem-solving and drive insights and recommendations through a solid background in and understanding of data, analytics, Google Analytics and / or other data tools.

You have an entrepreneurial mindset and relish the opportunity to grow the e-commerce channel at Stio.

YOUR RESPONSIBILITIES


  • Revenue growth and margin maximization: Responsible for overall revenue growth for stio.com and participation in all discounting and margin-impacting sales, promotions and activations.
  • Strategic leadership: Develop and execute a holistic merchandising strategy aligned with business goals, focusing on optimizing product assortment, pricing and promotional strategies to drive online sales and overall profitability.
  • Team management: Lead, mentor and inspire a high-performing digital team, fostering a culture of innovation, collaboration and continuous improvement through testing and analysis.
  • Data-driven decision making: Utilize advanced analytics and performance metrics to assess and refine merchandising strategies, ensuring that data-driven recommendations and decisions are made to enhance the customer journey and increase conversion rates over time. Specifically, monitor and analyze KPI's related to sales, conversion rates, customer review and search ranking to identify areas of improvement
  • Customer experience: Champion the customer experience by implementing best-in-class merchandising practices, including effective product categorization, cross-selling, upselling and personalized recommendations through the use of modern search and / or AI tools and platforms.
  • Collaboration: Collaborate closely with cross-functional teams, including marketing, product, supply chain and operations, finance and retail to ensure seamless execution of merchandising initiatives and alignment with business goals and GTM priorities. Close collaboration with Brand Marketing team to identify onsite A/B testing opportunities across different audience segments and markets
  • Market analysis: Stay informed of industry trends, the competitive landscape and emerging technologies to identify opportunities for innovation and differentiation in our approach to merchandising.
  • Ensure that the Stio brand experience online is immersive and inspiring, and that the experience build deeper emotional connection with our community, driving repeat engagements and collaboration. Translate brand and campaign storytelling into the digital space in collaboration with the Brand Marketing team to customize the customer experience across top international markets
  • Develop a comprehensive strategy that includes SEO and UX designed to increase time on site, improving conversion while fueling critical intangibles including inspiration, excitement, brand affinity, etc.
  • Identify opportunities for improving new user acquisition and revenue growth across audiences
  • Creation of channel-level revenue and operating expense forecasts

YOUR SKILLS AND EXPERIENCE


  • Bachelor’s degree or greater ideal
  • 7+ years in e-commerce management
  • 3+ years of Shopify experience
  • 3+ years of overseeing a team and developing direct reports
  • 3+ years of outdoor industry experience
  • 3+ years of clothing and apparel management
  • Experience in a robust GTM-oriented environment
  • Excellent communication, strategic thinking and analysis skills
  • Effective with Microsoft Office and Google products

THE FINE PRINT


  • Must be able to work in a stationary position 50% - 75% of the work day 
  • Medical, dental and vision plans
  • Company paid long term disability coverage
  • Employee Assistance Program 
  • 401k with match 
  • Generous paid time off policies
  • Gear test, perks, and more

We provide competitive compensation packages, inclusive of base pay, incentives and benefits. The base salary range for this role is $100,00-$140,000. It would not be typical for someone to be hired at the top end of the range for the role, as actual pay will be determined based on several factors including experience, skills and qualifications. This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job.

While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.

Life at Stio

Thrive Here & What We Value1. Stio is an omnichannel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. | 2. Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, B2B and its Mountain Studio® retail locations. | 3. Stio lives and loves mountain life, and as such sees itself as caretakers of the resources that provide it. | 4. Stio is proud partners of Protect Our Winters and the Conservation Alliance among many other organizations. | 5. Stio has a strong preferred materials platform, uses Bluesign® approved textiles wherever possible, audits its supply chains for best practices, and operates its workplaces responsibly. | 6. Stio thinks that outside is the best side and that you can’t improve on nature. It’s good for mind, body and soul, and it’s Stio's responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. | 7. Stio strives for inclusion at Stio and in its local and national communities.</s> | 1. Stio is an OmniChannel Mountain Brand that Designs, Develops, and Sells Beautiful, Functional, and Innovative Apparel, Footwear, and Other Accessories Infused with the Soul of the Mountain Lifestyle. | 2. Stio Draws Inspiration from the Surrounding Teton Range and Offers Product via Stio.com, Catalog, B2B, and its Mountain Studio® Retail Locations. | 3. Stio Lives and Loves Mountain Life and Sees Itself as Caretakers of the Resources that Provide It. | 4. Stio is Proud Partner of Protect Our Winters and the Conservation Alliance among Many Other Organizations. | 6. Stio Thinks That Outside is the Best Side and that You Can’t Improve on Nature. It’s Good for Mind, Body, and Soul, and It’s Our Responsibility to Help Enable Access for All People, Regardless of Race, Gender, Beliefs, Background or Ability. | 1. Stio is a mountain apparel brand that designs, develops, and sells beautiful, functional, and innovative apparel infused with the soul of the mountain lifestyle. | 2. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers products via Stio.com, catalog and our Mountain Studio® retail locations. | 3. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.</s> | 1. Inclusive and supportive space for every person who enters the Mountain Studio | 2. Dynamic, cohesive team that provides a customer experience through connection, topquality product education, and a passion for our products and company. | 3. Gear allowance each season for Stio gear and generous employee discount | 4. Holiday pay, industry discounts, and more! | 5. Employee Assistance Program</s> | Stio is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear, and other accessories infused with the soul of the mountain lifestyle. | Headquarters are located in Jackson, Wyoming | Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, and its Mountain Studio® retail locations. | Stio is proud to be partners of Protect Our Winters and the Conservation Alliance among many other organizations. | Stio strives for inclusion at Stio and in local/national communities.</s> | 1. Caretakers of mountain resources | 2. Partnerships with organizations that promote sustainability and conservation | 3. Inclusion at Stio and in local and national communities | 4. Emphasis on outdoor activities and nature preservation | 5. Strong preferred materials platform, use of Bluesign® approved textiles, auditing supply chains for best practices, and operating workplaces responsibly.</s> | 1. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities. | 2. Generous employee discount, holiday pay, industry perks, and more | 3. Employee Assistance Program | 4. Must be able to move around the retail space for 810 hours per day | 5. Must be able to move items upwards of 50 lbs, occasionally traverse ladders</s> | 1. Inclusive and Supportive Space for All Employees | 2. Passionate about Products and Company | 3. Dynamic and Cohesive Team | 4. TopQuality Product Education | 5. Connection with Customers</s> | Emphasis on sustainability and environmental responsibility | Focus on inclusion and accessibility for all people | Encourages creativity and innovation | Provides opportunities for growth and development within the company | Offers perks such as gear testing and paid time off policies.
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