CRM & Email Marketing Manager
About SheMed
SheMed is a fast-growing women's health company transforming the way women access,experience, and manage care, beginning with a female focused GLP-1 program. Our mission isto empower women through science-backed, personalized care solutions and seamless digitalexperiences. We're a passionate team driven by innovation, empathy, and results.
Position Overview
We are seeking a data-driven, creative, and strategic CRM & Email Marketing Manager todrive user acquisition, engagement, retention, and reactivation through targeted and personalizedemail, SMS, and marketing automation campaigns. The ideal candidate has deep experience inDTC health, wellness, or e-commerce sectors and a passion for women’s health and behavioralmarketing.
Key Responsibilities
●
Lifecycle Strategy & Execution:
Own and execute the customer journey across email, SMS, and CRM—from onboardingand nurture to conversion and retention.●
Campaign Management:
Plan, build, test, and optimize marketing automation workflows and one-time campaignsusing platforms like Braze, Klaviyo, Iterable, or similar.●
Segmentation & Personalization:
Develop and maintain robust customer segmentation strategies to drive relevance andengagement at scale.●
A/B Testing & Experimentation:
Proactively identify opportunities for experimentation and growth, from A/B testingframeworks to channel innovations that drive conversion and engagement.●
Performance Analysis:
Monitor campaign KPIs (open/click rates, CVR, revenue per send, unsubscribes, etc.) anddeliver insights and recommendations to improve ROI.●
Voice & Brand Consistency:
Maintain brand consistency across all campaigns, including transactional messages,ensuring SheMed’s warm and empathetic tone is upheld.●
Cross-Functional Collaboration:
Work closely with Product, Content, Creative, and Data teams to ensure alignment ofmessaging and promotional strategies.●
Localization Strategy:
Localize lifecycle flows and messaging to align with US cultural nuances, seasonaltrends, and women’s health priorities.●
Compliance:
Ensure all CRM marketing activities comply with CAN-SPAM, TCPA, and HIPAA (asapplicable) guidelines.●
Customer Data Stewardship:
Help define and maintain data structure and hygiene across CRM systems to ensureactionable insights and efficient automation.
Qualifications
● Min. 3 years, preferably 5+ years of hands-on experience in email/CRM marketing,ideally within healthtech, DTC healthcare, or e-commerce.● Proficiency with CRM/ESP platforms (e.g., Braze, Klaviyo, Iterable, SalesforceMarketing Cloud).● Strong analytical skills and experience using tools like Google Analytics, Looker, orsimilar.● Demonstrated success in developing lifecycle marketing strategies that increase CLTVand reduce churn.● Experience with A/B testing, experimentation design, and attribution modeling.● Excellent copywriting instincts and a strong eye for design, tone, and brand consistency.● Knowledge of HIPAA compliance and health-related communications is a plus.● Passion for women’s health and wellness; proactive, curious, and mission-driven.
Why SheMed?
● A mission-first team redefining healthcare for women● Be a part of an innovative, collaborative team at the forefront of D2C GLP-1/GIPprogram innovation● Rapid growth and opportunity for learning and advancement● Competitive compensation and benefits
Apply now and help us empower women everywhere to live healthier, longer, and more
confident lives.
