Welcome to
Jackrabbit Technologies.Jackrabbit Technologies is the leading provider of software and services that help youth activity centers -- gymnastics, dance, cheer, swim, music, childcare, and others -- grow and operate efficiently. We are an entrepreneurial-minded, rapidly growing SaaS company that has been recognized as one of the Best Places to Work in North Carolina and one of North Carolina’s Top Industry-Driven Technology Companies. Jackrabbit Technologies’ SaaS solution powers over 7000 clients in 35 countries around the world.Our culture empowers YOU. We hire people passionate about what they do, provide them with the tools to succeed, and then get out of their way! Living our vision, mission, and values, our people are what make Jackrabbit Technologies an awesome place to work.
And that “awesome place” is virtual--all of our employees enjoy the privilege of working remotely. We always have and always will. So, you must have reliable high-speed internet access. We are interested in speaking to qualified candidates who are US Citizens or Green Card holders with no special circumstances living in the US. We are not able to sponsor visas.What you'll do. As the Digital Marketer at Jackrabbit Technologies, you will work with the team on executing content marketing efforts that generate and nurture qualified leads.
You will play a key role in attracting audiences through multiple inbound and outbound channels, including PPC, email, and the Jackrabbit blogs. By working closely with content creators, designers, and our paid media agency, you will have a direct impact on Jackrabbit’s ability to expand our reach among our target audiences in the youth activities and child care industries. Key responsibilities include:
- Collaborate with marketing stakeholders and other functional teams to formulate and run effective marketing automation lead nurturing funnels and triggered touches to accelerate lead generation.
- Contribute to three diverse content calendars that attract qualified, relevant audiences to our owned websites, adopting a tailor, test and iterate approach.
- Communicate effectively with storytelling skills to grow our audience, leads and contacts by converting channel traffic from email campaigns, social media, trade shows and training events.
- Develop long-form content in the form of ebooks and downloadable content.
- Improve content across three blogs considering SEO, Google, and SearchGPT and other analytic tools provided by the Marketing Manager
- Manage paid social, search, and display channels in collaboration with a third party agency, expanding Jackrabbit’s reach in the dance, swim, gymnastics and child care industries.
- Manage multiple projects and deliver on current plans, while also exploring what could be and should be added to our strategy through ongoing research and continued professional development on marketing trends and practices.
- Coordinate and collaborate across all Jackrabbit teams to ensure proper alignment and communication
What you're about.
- 4-year college degree or equivalent work experience
- 3+ years content marketing experience
- 1-2 years’ experience in copywriting
- Proven experience creating and executing effective inbound content digital marketing activities.
- Proficiency in digital marketing tools and platforms, including marketing automation and CRM systems (HubSpot and WordPress are a plus).
- Strong written and verbal communication skills, with the ability to build relationships.
- Working knowledge of SEO optimization and audience engagement
- Experience with an A/B testing platform
- Strong organization skills and attention to detail.
- Ability to work autonomously and balance multiple priorities in a fast-paced remote working environment.
- Ability to travel up to 10% (Charlotte-based)/25% (non-Charlotte-based); international travel may be required.
What you will love about us.
- Our Culture! Read what our employees say about working at Jackrabbit on Glassdoor.
- We work remotely. We always have - we always will!
- Our Health and Wellness Benefits. Medical, Dental, Vision, Flexible Spending, HSA and Dependent Care Accounts.
- We help you with the unexpected. Company-Paid Disability and Life Insurance. Opportunity to elect Critical Illness and Accident Insurance. Plus confidential access to legal and life counseling and mental health support available 24/7.
- Your future looks bright at Jackrabbit. 401(k) with a generous company match, access to financial planning.
- We pay you to play, rest, recharge and balance your life. Paid Time Off, Paid Parental, Paid Caregiver and Sabbatical leaves.
- You will grow your skills with us. Annual allowance for professional development.
- We give back. Paid Time to volunteer in your community.
Competencies 1.Drives ResultsDefinition:Consistently achieves results, even under tough circumstances. Key behaviors include:
- Holds self and others accountable to meet commitments.
- Focuses on the highest priorities and sets clear goals.
- Removes obstacles to move work forward.
- Maintains drive and persistence in the face of adversity.
- Expects personal and team performance to be the best.
2. Customer FocusDefinition: Builds strong customer relationships and delivers customer-centric solutions. Key behaviors include:
- Gains insight into customer needs.
- Identifies opportunities that benefit the customer and the organization.
- Builds and delivers solutions that meet customer expectations.
- Establishes and maintains effective customer relationships.
- Monitors customer
3. CollaboratesDefinition: Builds partnerships and works collaboratively with others to meet shared objectives. Key behaviors include:
- Works cooperatively across boundaries and functions.
- Builds trust and gains the confidence and cooperation of others.
- Encourages sharing of ideas and resources.
- Credits others for their contributions.
- Partners effectively to achieve results.
4. Decision QualityDefinition: Makes good and timely decisions that keep the organization moving forward. Key behaviors include:
- Uses a combination of analysis, wisdom, experience, and judgment.
- Makes decisions with the right amount of data.
- Moves quickly when decisions are required.
- Avoids overthinking or delaying unnecessarily.
- Considers risks and trade-offs.
5. Plans and AlignsDefinition: Plans and prioritizes work to meet commitments aligned with organizational goals. Key behaviors include:
- Sets clear objectives and goals.
- Breaks down work into the right priorities and steps.
- Aligns planning with broader team and organizational goals.
- Anticipates and adjusts for roadblocks.
- Uses time and resources effectively.
6. Nimble LearningDefinition:Learns through experimentation when tackling new problems, using both successes and failures as learning opportunities. Key behaviors include:
- Learns quickly and adjusts based on new information.
- Open to trying new methods and approaches.
- Uses both successes and mistakes as feedback.
- Thrives in unfamiliar situations.
- Actively reflects and improves on past performance.
Jackrabbit is committed to providing a workplace free from discrimination or harassment. We expect every member of the Jackrabbit team to do their part to cultivate and maintain an environment where everyone has the opportunity to feel included and is afforded the respect and dignity they deserve.Decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly, and we provide equal employment opportunities to all qualified candidates and employees. We examine our unconscious biases and take responsibility for always striving to create an inclusive environment that makes every employee and candidate feel welcome.
