About our Company:
LemFi (YC S21, Series B) is revolutionizing cross-border financial services for immigrants through its multi-currency platform, processing over $1 billion in monthly transactions. We provide instant remittances, foreign exchange services, and multi-currency accounts, all in one seamless experience. With 300+ employees across 15+ countries, our platform supports twelve currencies and integrates directly with local banks and mobile money providers, ensuring fast, low-cost transactions. But we’re not stopping at payments.
LemFi is building a comprehensive financial ecosystem empowering immigrants with the financial tools they need to thrive—wherever they go.
Our vision:
To build the first full-stack financial services hub for the world’s immigrant population. 🚀
Who you are:
You are a motivated and energetic person who would thrive in a fintech startup environment like ours. The teams here at LemFi are passionate about their work and fields of expertise but also lend hands-on cross-functional responsibilities to ensure the success of the company and the satisfaction of our clientele.
Job Summary:
The ideal candidate will be someone who has helped launch a new product to a new market, someone with events marketing experience and partnership development.
- You are entrepreneurial and a self starter
- You take risks and are not afraid to try something new
- You are tenacious and find a way to win
- You are results oriented and data-drive
- You are quick to adapt to a new cultural environment and comfortable immersing yourself
- You are bias to action, critical in your thinking and independent
- You are persuasive and communicate clearly to do so
- Ambitious targets don’t scare you!
- Are wIlling to travel and work some weekends
Responsibilities:
1. User Acquisition:
- Develop and execute comprehensive user acquisition strategies tailored to assigned markets
- Utilise and efficiently manage a mix of online and offline channels, including social media, community events, partnerships, and digital marketing campaigns to attract new users.
- Monitor and analyse the performance of acquisition campaigns, making data-driven adjustments to optimise results.
2. Community Engagement:
- Lead community-focused actions to build and nurture a strong and engaged user base.
- Organise and participate in local events, meetups, and forums to promote Lemfi and educate potential users about our services.
- Create and manage relationships with different types of community partners
3. Partnership Development:
- Identify and establish partnerships with relevant businesses and organisations to drive user growth.
- Negotiate and manage partnerships to ensure mutual benefits and successful collaborations.
4. Market Research and Insights:
- Conduct market research to understand the needs, preferences, and behaviours of the communities we serve.
- Provide insights and feedback to the product and marketing teams to refine Lemfi’s offerings and messaging.
- Serve as a the advocate and voice of the user internally
5. Brand Advocacy:
- Act as a brand ambassador for Lemfi, representing the company with professionalism and enthusiasm.
- Promote LemFi’s mission, values, and services through various communication channels.
Requirements:
- 2–4 years of experience in community growth, field marketing, or go-to-market roles (preferably in fintech, diaspora communities, or multicultural markets) You will be successful if you are entrepreneurial, ambitious, have a good work ethic and the discipline to learn and succeed. And you are used to working against targets.
- Good analytical skills
- Strong understanding of Ghanian communities in Germany.
- Excellent communication and interpersonal skills.
- Ability to think creatively and strategically to solve problems and drive growth.
- Self-motivated, proactive, and able to work independently in a remote setting.
- Location- Germany
