We are redefining how people get stronger and looking for a critical role to expand our Product team.
Product at Ladder means defining the experience that transforms someone's relationship with fitness. This isn't about optimizing conversion funnels. It's about building something members can't live without.
🚀 The TLDR
- 📱 Ladder is the #1 strength & conditioning app on iOS — We deliver custom weekly workout plans with in-workout coaching, progress tracking, and a tight-knit fitness community.
- 🔥 We are on FIRE - $60M ARR (doubled from year ago); Series B funded, 4.9 stars (100k+ ratings) and Apple Editors' Choice Award
- 🥇 Tier 1 Investors - Backed by Point72, General Catalyst and notable angels including Codie Sanchez, Alex Cohen (Hello Patient), Phil Carter (Quizlet), Conner Zwick (Speak).
- 📍 HQ in Austin, TX — We love local, but remote is an option if you’re in US time zones.
- 🧠 You’re a top-tier PM — Experienced, hungry, and obsessive about building world-class product experiences.
- 🎯 You’ll drive strategy and execution for a high-growth consumer app — Every feature you ship helps real people get stronger, stay engaged, and spread the word.
🪜 About Ladder
Ladder | Your Daily Workout PlanLadder launched in 2020 to reinvent strength training for everyday athletes. We’re a lean, high-output team of veteran builders focused on solving real customer problems and creating the most rewarding fitness experience anywhere.We’ve scaled fast — thanks to strong retention, smart unit economics, and a product people love. With fresh capital, momentum, and a bold vision to expand beyond fitness, we’re building something your kids will brag about.We keep the bar high.
We trust our people. And we have fun while doing it.
🧑🚀 What You’ll Do
Strategy & Ownership
- Set vision and priorities for your product area, innovation and growth initiatives
- Drive features from ideation → execution → optimization
- Align cross-functional teams around product goals
- Own and move key metrics
Research & Discovery
- Conduct user research to uncover real needs
- Use data + experiments to validate decisions
- Analyze usage patterns to guide roadmap development
Execution & Collaboration
- Work closely with designers to craft pixel-perfect experiences
- Partner with engineers to build thoughtful, scalable solutions
- Move fast without sacrificing quality
🧬 The DNA We're Looking For
You're a 10x Product Manager — a rare combo of product intuition, data fluency, user empathy, and creative execution. You can see the big picture and sweat the micro-details. You can ship quickly but don’t cut corners. You make decisions with conviction — and back them up with data and heart.
The Foundation
- 5+ years as a Product Manager at consumer-focused companies
- Track record of shipping features that drove meaningful business results
- Experience with experimentation, UI/UX design, data analysis, and user research
- Startup experience preferred - you thrive in fast-paced, high-agency environments
The Mindset
- Member obsessed - you lose sleep over anything less than 5-star reviews
- Data-driven intuition - strong gut backed by rigorous analysis
- Relentless simplification - you cut words, cut screens, sweat the pixels
- High agency - you don't wait for permission to solve problems
Bonus Points
- Fitness/wellness industry experience or passion
- iOS app experience background
- Growth product experience
🎯 Why Join Ladder?
The Business
- Well Capitalized (Series B); join before our Series C!
- Profitable unit economics with disciplined growth
- Big ambition: building a household name beyond fitness that our peers and children recognize in a decade
The Culture
- High-performing team that wins the right way
- “Let you cook if you have the chops” environment
- Veteran team focused on customer problems and fast execution
The Benefits
- Competitive salary + meaningful equity
- Full health benefits (medical, dental, vision)
- Unlimited PTO
- Brand new equipment
- Austin HQ with remote flexibility (US time zones)
- Free Ladder membership for you and your family
- Fully-stocked gym and studio access
💪 Ready to Build the Future of Fitness?
If you’re a 10x PM who thrives in a high-agency environment and wants to help shape the future of fitness — we’d love to meet you.
