Marketing Engineer
Reports to Design Director with support from CTO and CMO
At Workshop, we’re helping internal comms teams reach employees with better messages, more easily. Our platform powers employee email and SMS for 500+ of the best brands in the world, and we’ve got big plans for what’s next.To support those plans, we’re hiring a marketing engineer who can build, optimize, and evolve our marketing site.
What you’ll do:
This is a hands-on, highly cross-functional role. You’ll be our go-to WordPress developer — the one building new landing pages, implementing structured data, and making sure our site is fast, functional, and conversion-friendly. You’ll partner with design, content, product, and demand gen to create web content that helps us hit our goals (and spotlight areas of technical improvement all along the way). You’ll own website optimization and make sure our site is always performing at its peak. You’ll also play a key role in our AI-era SEO strategy, helping Workshop show up (and stand out) in emerging search experiences like ChatGPT, Perplexity, and Google SGE.
Areas of responsibility:
- Full WordPress development for any & all of our websites
- Building custom templates and components using ACF and custom post types
- Implementing structured data (JSON-LD) across pages and content types
- Supporting our “AI-native” SEO strategy, including schema, prompt testing, & content structure
- Running site-based experiments for demand gen and conversion optimization (and/or just implementing best practices)
- Tracking performance in GA4, Search Console, and HubSpot
- Setting up attribution tagging (including AI-specific UTMs) and event tracking
- Collaborating cross-functionally with design, content, product, and engineering
- Owning the ongoing performance, scalability, and optimization of our site
Must-have skills:
- Strong experience in WordPress development (themes, templates, ACF, etc.)
- Fluency in PHP, HTML/CSS, JavaScript (especially jQuery & Typescript)
- Comfort implementing schema markup like FAQPage, SoftwareApplication, HowTo
- A working knowledge of technical SEO, conversion optimization, and site performance best practices
- Familiarity with GA4, GSC, HubSpot, and attribution tracking
- Detail-oriented mindset with a passion for running experiments and improving results
- Comfortable with GitHub workflows and working alongside a dev team
Nice-to-haves:
- Experience with HubSpot CMS, forms, or workflows
- Familiarity with SEO plugins like Yoast
- Bonus points if you’ve run prompt tests in ChatGPT, Claude, or Perplexity
- Some experience with performance tuning, zero-click SEO, or AI-era search tools
- Light scripting skills (e.g., Python) for automation or analysis
- Experience working with B2B SaaS marketing teams
Salary range: $80-100K
