SUMMARY:
The Performance Marketing Manager’s primary goal is to help drive profitable revenue growth across paid and performance channels. Their focus will skew towards optimizing and expanding our paid efforts on existing channels, but we will also plan to expand channels with thoughtful experimentation. This is a fantastic opportunity for an ambitious marketer who wants to gain valuable performance marketing experience quickly within a growing eCommerce startup.
Reports to:
Director of Growth
Location:
LA Based (in office 2 days a week)
What You’ll Do:
- Manage customer acquisition & retention execution across multiple channels including Paid Search, YouTube, display, streaming, affiliate, & OTT
- Explore new scalable performance channels (programmatic, Native, etc)
- Fully manage and execute digital campaigns. Constantly optimize and scale what is already working, while searching for new, innovative growth tactics.
- Grow + optimize current channels further, while bringing new channels online in the future.
- Allocate and manage marketing budgets across channels & campaigns on a daily basis to achieve ROAS & CPA targets.
- Manage daily operations and relationships with agency partners/vendors. Effectively partner with them for efficient in/out-house execution.
- Work cross-functionally across the organization to help execute performance marketing efforts, in particular with creative, merchandising, and site dev/tech.
- Be able to identify high-potential creative assets, and work closely with creative teams to quickly turn around new test assets.
- Report on marketing performance and KPIs (CPA, ROAS, CVR, etc.)
Who You Are:
- 2 - 3+ years of performance marketing experience, ideally either in-house at a DTC eCommerce startup or agency (with eCommerce clients).
- Strong experience managing paid search campaigns
- Strong desire to explore new marketing channels; a curious “student of marketing”.
- Experience working with in-house dev and site/conversion optimization teams.
- Right & Left Brain. You are extremely analytical and detail-oriented but also have a keen creative eye. You can breeze your way through an excel model, and also work with creative teams to produce engaging ad content.
- Highly organized and process-driven, but able to thrive in a constantly changing environment.
- You are inherently a curious person that loves to ideate, test, learn, and repeat. You love the process itself just as much as the end result.
- Excited to roll up your sleeves and be part of a collaborative startup team where no task is too small (or large).
- Bonus credit for experience in direct mail marketing.
What You’ll Get:
- Free bedding for a great night’s sleep, an awesome discount and $300 worth of free product a year!
- Health, dental and vision benefits with 100% employee coverage offering
- Flexible vacation
- 401k
- Competitive salary and stock options
Parachute takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. The estimated pay range for this role is $90,000 - $120,000 plus annual bonus eligibility.
About Us
Our belief is that when we take care of our home, it takes care of us. Home is an extension of the self. It offers a sense of belonging and welcomes all with ease and warmth. It's where we recharge, wash off the day and rest up for tomorrow. Home is the most comforting word there is. That’s why they say there’s no place like it. The unmistakable feeling of home is what inspired us to create Parachute. To responsibly make essential, lasting items that transform a house into so much more. Parachute was certified as a great place to work! Check us out hereEnsure your Parachute Home job offer is legitimate and don't fall victim to fraud.
Parachute never seeks payment from job applicants. Parachute recruiters will only reach out to applicants from an @parachutehome.com email address. For added security, where possible, apply through our company website atwww.parachutehome.com/careers.
