As the Director of
Integrated Marketing, you will work collaboratively with other members of the team to lead innovation and strategic ideation for marketing proposals for our clients. You will also work cross functionally to craft strategic program packages in pre-sales and help support post sale. The Director of Integrated Marketing will help evolve TPG's media sales into a more proactive approach in addition to inbound requests.
What You’ll Do:
- Develop high-quality proposals and presentations that deliver multi-platform client focused solutions while leveraging media, promotional & activation concepts, social, and sponsorship opportunities
- Work within the Partnerships team to provide Integrated Marketing expertise to our clients while ensuring a smooth-running operation and maintaining high quality output.
- Plan brainstorm ideation meetings for proposal preparation & RFP responses
- Iterate on and evolve the overall go to market strategy for TPG through proactive pitches as it relaunches and brings new value proposition and brand to markets such as hotels, airlines and tourism organizations.
- Oversee development of enhanced creative services and innovative new product development to serve The Points Guy’s top clients in B2B and B2C strategy.
- Lead a communications strategy that continues to position The Points Guy as a leader within the industry. Work with channels like social and PR to create consistency across marketing efforts.
- Help ideate, package, develop, implement and evaluate revenue-generating programs across all platforms.
- Work collaboratively with other members of the team to lead innovation and strategic ideation - including Editorial/Video, Product, Technology, Sales, and Finance.
- Partner with internal groups to optimize advertising inventory to maximize campaign performance for our clients, while maximizing revenue for the business unit.
- Have responsibility for Sales team’s pre-sales ideation and cross-brand collaboration and post-sales campaign management.
What We’re Looking For
- 7+ years of experience in a digital publishing/media and/or ad agency
- Strong knowledge of sales and marketing principles and methods for demonstrating, promoting, and selling products or services
- Thorough understanding and experience with common digital publishing metrics and analytics including yield, RPM, CPM pricing, audience packaging and targeting
- Client-facing experience
- Can-do attitude, ability to manage ambiguity, and someone who thrives in a fast-paced environment
- Strong project management and prioritization skills along with a hands-on approach to marketing
- Strong communication and presentation skills, written and verbal.
- Data driven: exceptional analytical skills, experience driving revenue & advertising median growth to hit financial plans and targets
Compensation
New York Compensation Range: $175,000 - 230,000**Note actual salary is based on geographic location, qualifications, and experience. Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
Who We Are:
Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology – including Bankrate, Lonely Planet, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey – from first discovery of information, throughout the decision-making process, to transactions.
Headquartered south of Charlotte, NC, Red Ventures employs thousands of people across the US and Puerto Rico, with international offices in the UK and Brazil. For more information, visithttps://redventures.com and follow @RedVentures on social platforms.At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video:
Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law.
Employment at Red Ventures is based solely on a person's merit and qualifications.We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.If you are based in California, we encourage you to read this important information for California residents linked here.#TPGClick here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice Questions about this Privacy Notice can be directed to employeerights@redventures.com.
Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.
