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Director, Email Marketing

Prager UniversityLos Angeles, California, United StatesOnsite

Location: Los Angeles, California (on-site)
Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row.The Director of Email Marketing will oversee the development, execution, and optimization of PragerU's email marketing programs. This individual will play a critical role in audience growth, donor engagement, and content distribution, ensuring our messaging reaches and resonates with millions of subscribers.

The ideal candidate is both a strategic thinker and a hands-on leader with expertise in campaign management, automation, segmentation, deliverability, and analytics.Duties and Responsibilities:

  • Lead the strategic development of PragerU's email marketing programs to support organizational goals, including audience growth, retention, donations, and content promotion
  • Manage email interface system (Iterable), including full delivery schedule and technical management of interface to oversee both the general PragerU and PragerU Kids email schedule
  • Oversee campaigns reaching an audience of millions of active subscribers
  • Develop and execute email marketing and SMS marketing campaign plans
  • Collaborate with paid media, content, and partnerships teams to drive high-quality email and SMS list acquisition. Consistently monitor and optimize campaigns based on best practices, A/B Testing, trends, etc
  • Track and report on metrics for current email marketing/SMS campaigns
  • Ensure the marketing message is conveyed clearly and delivered properly to recipients
  • Work to understand and improve email deliverability and technical capability to manage the health of our contact lists and the reputation of our domain
  • Manage content creation of email products, including establishing and evolving best practices
  • Develop and optimize lifecycle communication journeys to engage, retain, and reactivate audiences
  • Leverage marketing technology to automate campaigns where possible while applying customization and personalization
  • Ensure compliance with email and SMS regulations (CAN-SPAM, TCPA), maintaining sender reputation and adhering to deliverability best practices
  • Lead, manage and mentor one direct report
  • Other duties as assigned

Successful Candidates Will Possess:

  • 5-7+ years of experience in email marketing with at least 3 years in a leadership or director-level role
  • Must have expertise in direct email marketing and SMS practices
  • Deep understanding of segmentation, automation, deliverability, A/B testing, and audience engagement strategies
  • Strong knowledge of Excel and HTML, ability to learn technical systems and in-house tools quickly
  • Experience with subscription/membership business models strongly preferred
  • Highly analytical and data-driven
  • Excellent communication, teamwork, and troubleshooting skills
  • Experience leading and mentoring high-performing teams
  • Strong organizational, leadership, and decision-making abilities, including goals and projection setting, and a proven ability to navigate ambiguity and change
  • Ability to work well in a fast-paced, deadline-oriented environment
  • Commitment to PragerU’s mission of promoting American values, freedom, and critical thinking

How to Apply: First review our website at www.prageru.com. Read our annual report here. Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.What We Do: We promote American values through educational videos for people of all ages. People come to PragerU for a variety of reasons, but they all have one thing in common: They want to grow—intellectually, spiritually, emotionally, and physically.

To learn more about PragerU, visit http://prageru.com.Salary Range: The salary target for this role is $110,000 - $150,000. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.An error page could appear for several reasons.

If a technical issue occurs while applying, we suggest double checking a few things. Click here for additional information.Please note that we constantly have ideas and concepts pitched to us which we appreciate. Most ideas and concepts are not protectable and are freely available for the public and PragerU to use or modify and use. From time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts.

Nothing herein precludes you from using any ideas or concepts presented.

Life at Prager University

We help millions of people understand the fundamental values that shaped America, and provide them with the intellectual ammunition they need to defend and spread those values. PragerU is a resource for every Americanand every person in the world who values libertyfor understanding and explaining the values we share. Founded by author and talk-show host Dennis Prager, our five-minute videos on history, economics, ethics, philosophy, and happiness are perfect for anyone looking to engage in meaningful topics outside of the class room. We are a non-profit organization and are always looking to bring in more talent.
Thrive Here & What We ValuePromoting American values through the creative use of educational videos that reach millions of people online | Serving all ages, our content offers a free alternative to the dominant left-wing ideology in culture, media, and education. | Whether you’re searching for a deeper understanding, a new perspective, or a way to get involved, PragerU helps people think and live better.</s> | 1. PragerU is the world's leading conservative nonprofit that is focused on changing minds through the creative use of digital media. | 2. We educate millions of Americans and young people about the values that make America great. | 3. We are proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 3 years in a row. | 4. PragerU is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.</s> | 1. PragerU is a nonprofit organization that promotes American values through educational videos. | 2. They offer a free alternative to the dominant leftwing ideology in culture, media, and education. | 3. They are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.</s> | Promoting American values through creative use of educational videos | Serving all ages, offering a free alternative to dominant left-wing ideology in culture, media, and education | Providing robust benefits package</s> | Taking full advantage of today's technology and social media, we educate millions of Americans and young people about the values that make America great. | We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 3 years in a row. | We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.</s> | Conservative, pro-American values | Knowledge of PragerU's digital footprint | Passionate about changing minds through creative use of digital media | Focus on educating millions of Americans and young people about American values</s> | Promoting American values through short educational videos for people of all ages | Encouraging growth intellectually, spiritually, emotionally, and physically | No task is too small | No ego environment | Proactive and helpful</s> | 1. Promoting American values through short educational videos for people of all ages. | 2. Growing intellectually, spiritually, emotionally, and physically. | 3. Constantly having ideas and concepts pitched to us which we appreciate. | 4. Most ideas and concepts are not protectable and are freely available for the public and PragerU to use or modify and use. | 5. From time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royaltyfree and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. | 6. Nothing herein precludes you from using any ideas or concepts presented.</s> | 1. Promotes American values through creative use of digital media, technology, and edutainment. | 2. Largest conservative media organization of its kind, reaching hundreds of millions of people every year with videos that challenge narratives and inspire independent thinking. | 3. Voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 3 years in a row. | 4. Mission is to reframe culture through powerful digital storytelling. | 5. Values alignment with PragerU's mission.</s> | Promotes American values through educational videos for people of all ages | Seeking driven and mission-aligned students or recent graduates to join their dynamic team as PragerFORCE & Social Media Interns | Offers unique, hands-on opportunities to contribute directly to the growth and success of PragerFORCE, their vibrant student and young adult program, and to assist in the daily execution of cutting-edge social media content for PragerU.</s> | 1. Promoting American values through educational videos for people of all ages. | 3. Equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.</s> | 1. Promotes American values through educational videos for people of all ages. | 2. Fastpaced work environment with a focus on growth and development. | 3. Robust benefits package, including an annual bonus based on personal and company performance.</s> | 2. Missiondriven organization | 4. Equal opportunity employer | 5. Adherence to conservative values</s> | Values growth intellectually, spiritually, emotionally, and physically | Eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.</s> | 1. Promote American values through educational videos for people of all ages. | 2. Proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row. | 3. Mission is to promote American values through the creative use of digital media, technology and edutainment.</s> | Encourages collaboration across departments to get things done | Offers an annual bonus based on personal and company performance, in addition to a robust benefits package | An equal opportunity employer that considers all qualified applicants without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.</s> | 2. Open to Candidates who are Quick Learners with the Right Mindset and Enthusiasm | 3. Encourages CrossFunctional Collaboration and Communication with all Levels of the Organization, including Senior Leadership | 4. Offers a Robust Benefits Package and Annual Bonus Based on Personal and Company Performance</s> | Growing Team | Digital-First Approach to Content Strategy | Collaborating Across Departments to Get Things Done | Eligible for Annual Bonus Based on Personal and Company Performance</s> | 2. Commitment to PragerU's mission of promoting American values, freedom, and critical thinking. | 3. Eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package. | 4. An equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.</s> | 12. Alignment with PragerU's mission and values</s> | Grow intellectually, spiritually, emotionally, and physically | Equal opportunity employer</s> | Collaborative environment | Fast-paced work environment | High-impact creative team | Mission that reaches millions every day</s>
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