About Cardlytics + Bridg
Cardlytics (NASDAQ: CDLX) is the industry-leading purchase intelligence and incentives platform. We make commerce smarter and more rewarding for everyone by helping businesses attract, understand, and incentivize consumers through their banks’ digital reward programs. Remember that time you got cash back on a cup of coffee through your banking app? That was us! Bridg, a division of Cardlytics, is an enterprise data and audience platform that powers the growth of Retail Media. Using our exclusive offline identity resolution capabilities along with clients’ point of sale (POS) data, we help Retailers significantly expand their 1st party data (identifying unknown customers and enriching the understanding of loyalty members), ensure reporting transparency, and create new monetization opportunities working with their Consumer Packaged Goods (CPG) partners.
CPG brands and advertisers in turn gain access to verified shopper data across loyalty & non-loyalty customers that powers advanced insights, precision targeting, and closed loop measurement. Join us at the cutting edge as we transform how companies connect with their customers through data.
About the Team
Rippl is the largest consortium of regional grocer and convenience store shopper data in the country. Using Bridg’s exclusive identity resolution capabilities, Rippl goes beyond loyalty cards and consumer panels to provide advertisers with access to a nationwide footprint of 140 million deterministic purchasers. Advertisers leverage SKU-level purchase data and hundreds of enriching attributes to enhance shopper intelligence, activate customizable audiences and drive closed loop measurement.Bridg is looking for a
Retail Media Network Sales Leader
reporting to the
Chief Revenue Officer.
In this role, you will lead the strategy, development, and go-to-market execution of a multi-retailer retail media consortium. You will be responsible for continuing the development of a scalable and profitable retail media proposition, building strategic partnerships with retailers, brands and agencies, and delivering measurable value to all stakeholders. You will lead cross-functional initiatives across sales, marketing, product and engineering to grow a best-in-class media network that leverages unique shopper data to create compelling insights and advertising opportunities.
Responsibilities
Consortium Strategy & Execution
- Evolve and execute a retail media consortium structure—bringing together a national footprint of retailers to monetize their first-party data assets and leverage their collective scale to maximize revenue opportunities
Retailer & Partner Engagement
- Prospect, negotiate, and onboard retail participation; manage ongoing strategic partner relationships
Sales Leadership & Growth
- Lead creation of consortium-level JBPs with brands & agencies, aligning on objectives, budgets, performance metrics, legal frameworks, and timelines. Build and execute the annual sales plan to scale data and media spend across a multi-retailer network.
- Leading high performing sales teams; hiring, coaching, developing and retaining top talent
Cross-Functional Coordination
- Collaborate closely with operations, analytics, product, legal and external agencies/tech partners to ensure seamless audience creation, campaign delivery, measurement, and client satisfaction.
Education & Enablement
- Train internal and external stakeholders on platform capabilities, process governance, and retail media best practices. Scale consortium knowledge.
Thought Leadership & Industry Networking
- Represent organization at conferences and industry events and advance Rippl’s retail media thought leadership. Monitor emerging trends in retail media, data-sharing, attribution modeling, privacy, ad tech innovation, and incorporate best practices across the consortium.
Performance Management & Reporting
- Track sales KPIs—revenue, pipeline and client retention - and present regular updates to senior leadership.
Qualifications
- 10+ years experience in digital advertising, sales, or retail media, ideally in CPG or large national retailers. Agency experience and familiarity with platforms like The Trade Desk, LiveRamp, Google Ad Manager, etc. is preferred
- Proven track record selling media and building revenue pipelines within a retail or shopper-marketing context
- Strong understanding of audience targeting, closed-loop attribution, and performance reporting.
- Experience negotiating with national advertisers and agencies on media investments
- Excellent stakeholder management and cross-functional collaboration skills.
- Leadership experience managing a team and scaling new business operations.
Technical Environment
We primarily use macOS and Google Workspace (Docs, Sheets, Slides). While our preferred platform is macOS, we support both macOS and Windows. Familiarity with or willingness to work within this environment is required.
Core Values
Our shared values are the driving force behind everything we do. Across all roles, we are looking for teammates who embody these values:
- Customer and partner first
- Act with urgency and focus
- Integrity with our partners and data
- Accountability even when challenged
- Empowerment over hierarchy
- Growth over comfort
Benefits and Perks
- Flexible paid time off plus company holidays
- Medical, dental, and vision insurance begins on your first day
- 401(k) retirement plan with company match, plan also includes a student loan debt repayment option
- Employee Stock Purchase Plan
- Educational assistance for continuing education
- Lifestyle Spending Account for physical, emotional, and financial wellness (like gym memberships, home down payments, art classes, park passes, and more!)
- Complimentary Calm app subscriptions to support employee mental health
As an equal opportunity employer, Cardlytics is committed to diversity, equity, and inclusion. Our people bring our products and organization to life, and every unique perspective makes us better. If you can do the job and you’re excited about growing with us as we scale our best-in-class advertising platform, we’d love to hear from you. If you need accommodation in the recruiting process due to a disability, please email recruiting@cardlytics.com or inform your recruiter.
