Lead the content strategy and execution for Raptive's growth marketing efforts, creating high-value assets that convert cold prospects into engaged leads and drive them through segmented nurture journeys toward application and conversion while managing the full customer lifecycle from awareness to advocacy.
What you’ll be doing:Content Strategy & Creation
- Develop and execute comprehensive content calendar across all funnel stages
- Create gated content assets (guides, templates, checklists, infographics) for lead capture
- Build assessment tools (RPM calculators, SEO health checkers) with dev team support
- Write and optimize email sequences for segmented nurture streams
- Collaborate with internal experts to create high impact content (white papers, research, etc)
- Standardize and communicate relevant, strategic data points for general comms
Lead Generation & Nurturing
- Own the lead scoring model implementation and optimization
- Design and execute A/B tests for CTAs, content offers, and nurture sequences
- Manage segmented nurture tracks by vertical, growth stage, and pain points
- Partner with Marketing Ops to identify new or existing data to inform segmentation planning. Coordinate on technical implementation
- Analyze funnel performance and optimize conversion rates at each stage
Growth Experimentation
- Execute systematic testing of value-first CTAs vs. direct application asks
- Test content formats (email vs. video vs. blog) for different segments
- Optimize lead magnet performance and engagement metrics
- Implement re-engagement campaigns for disengaged prospects
Cross-Functional Partnership & Innovation
- Partner with Creator Growth (Sales) teams to identify content gaps and data points to align messaging across customer touchpoints
- Collaborate with Product Marketing to translate feature launches and product insights into demand generation content assets
- Monitor content performance trends and competitive landscape to inform content strategy and messaging optimization
- Experiment with emerging content formats (interactive content, short-form video) and marketing technologies (generative AI tools) to enhance lead engagement and scalable personalization
Success Metrics
- Lead opt-in conversion rate improvement
- Email engagement metrics
- Content asset performance (downloads, engagement, attribution to applications)
- Nurture sequence conversion rates
- Overall cold lead to install rate improvement
- Net-new lead volume by segment
- Percentage of leads moving from cold to MQL via content paths
The skills and experience you bring to the job:
- 3-5 years in growth marketing, demand generation, or content marketing
- Proven experience with marketing automation platforms (Salesforce Marketing Cloud preferred)
- Strong writing and content creation skills across multiple formats
- Experience with lead scoring, segmentation, and nurture campaign development
- Analytical mindset with experience in A/B testing and conversion optimization
- SaaS or B2B experience preferred
About Raptive Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet. Raptive combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands. We stand for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves.
To date, Raptive has paid over $2.5 billion to thousands of independent creators. Join us in creating a more equitable and inclusive future for media. Raptive was recognized as a Fortune 100 Best Places To Work for 2024-2025. The base salary range for this position is $60,000-$100,000. The range provided is Raptive’s reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills and abilities.
This role is eligible for additional incentive compensation that isn’t included in the posted range.For more information, visit www.Raptive.com or follow us on LinkedIn or Instagram.Raptive is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. We encourage candidates from all backgrounds to apply. Raptive is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
For individuals with disabilities who would like to request an accommodation, please reach out to a member of our recruiting team.
