MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 10,000+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.
We've raised $104 million in venture capital following a recent Series C funding round led by Bain Capital Ventures, Bessemer Ventures, August Capital, Amity Ventures, Ridge Ventures as well as CEO’s from GE, Twilio, Coupa, Toast and PagerDuty.This role is remote in Canada or USAMaintainX is looking for a creative, data-driven Senior Social Media Manager to join our rapidly growing marketing team! In this role, you will be responsible for creating, curating, and sharing content that engages, educates, and grows our organic audience across key social channels and online communities.
You will become the social voice for MaintainX, engaging with our audience where they are at, catching the attention of our prospects, and driving deeper engagement with our brand. We are looking for someone who is passionate about finding creative, dynamic, and innovative ways to deliver value to a B2B SaaS audience. If you love thinking outside the box, analyzing data and trends, and creating authentic content and relationships through social media, we would love to hear from you!
Key Responsibilities:
- Own our social media strategy across key social media platforms to build brand awareness, increase engagement, and grow our organic audience.
- Collaborate cross-functionally with key stakeholders to develop the social content calendar, including social content to support demand generation, brand, HR, etc.
- Create, edit, and publish creative, authentic, and engaging content that aligns with MaintainX’s brand, voice, and tone and is optimized for each social media platform.
- Identify new opportunities to grow our audience and drive lead generation through boosted posts in partnership with the demand generation team.
- Position MaintainX as a thought leader and leading innovator, elevating our brand awareness and visibility among current and prospective customers, future employees, and the broader industrial maintenance and reliability community.
- Work with the senior leadership team on their social media presence and manage our employee advocacy social media program
- Analyze and report on social media performance metrics to demonstrate the success of the social media program and make data-driven recommendations on the next steps.
- Contribute to online conversations in the CMMS/EAM industry, increasing brand awareness and affinity with our target audience.
- Lead our social media experiments - whether it's testing new platforms, scripting videos, producing live-streams, or working on fresh video formats – you’ll consistently find new and novel ways to express our brand and engage our audience.
- Keep an ear to the ground and manage our social listening efforts in order to get ahead of problems and quickly take advantage of new opportunities.
About you:
- At least 5+ years of experience in social media marketing for B2B SaaS companies—ideally in-house. Bonus points if you have experience in manufacturing, engineering, CMMS/EAM, or other related space.
- World-class understanding of social media platforms (LinkedIn, Facebook, X, Instagram, Reddit, TikTok) the algorithms that drive each channel, and the content strategy that works best for each platform.
- Seasoned storyteller with exceptional written and verbal communication skills and impeccable attention to detail.
- Experienced content creator, particularly video production and editing. You are comfortable creating content optimized for each platform and working with new technologies and AI to scale production and delight our audience.
- Strong analytical and technical skills. You are comfortable working with social insights and data, both in driving the production of content and in measuring success.
- Self-starter. You can manage your own projects independently while balancing requests from cross-functional stakeholders and working remotely.
- A natural team player with strong collaboration and communication skills. You are an expert at fostering robust internal and external relationships with key stakeholders.
- Proficient in implementing and leveraging social media management tool, experience with Sprout Social Media a plus.
What’s in it for you:
- Competitive salary and meaningful equity opportunities.
- Healthcare, dental, and vision coverage.
- 401(k) / RRSP enrollment program.
- Take what you need PTO.
- A Work Culture where:
- You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
- We believe in meritocracy, where ideas and effort are publicly celebrated.
About us:
Our mission is to make the life of blue-collar workers easier worldwide by creating software that meets their needs and realities. Our product is truly life-changing for 80% of the workforce that doesn’t work behind a desk and needs enterprise-grade software at their fingertips.MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
