About
Public is the long-term investing platform. Investors use AI and a vast variety of asset classes, from stocks and bonds to crypto and options, to build portfolios for the long haul. Launched in 2019, Public has been trusted with billions in assets of affluent investors. Headquartered in New York City, it’s raised over $400M from investors like Accel and Tiger Global.
The Role
This role is based in our NYC office and is onsite Mon–Thurs.
We’re looking for a sharp, driven Marketing Manager to join our fast-moving team, with a specific focus on growing Public’s Active Trading business. This person will lead marketing initiatives aimed at acquiring and engaging active traders—people who trade frequently, with high volume, often across stocks, options, and even using APIs.This is a cross-functional, high-ownership role that sits at the center of one of Public’s most strategic focus areas. The ideal candidate has hands-on experience marketing to active traders, deep familiarity with the tools and language of active trading, and a sharp instinct for what motivates this audience to take action.You’ll work closely with creative, lifecycle, acquisition, product, and analytics partners to shape and execute marketing strategies.
You’ll also roll up your sleeves to write copy, shape messaging, leverage AI tools, create product demos, guide creative output across channels, and more.
What You’ll Do
- Own and drive marketing strategy and executions for Public’s Active Trading line of business across options, high-frequency equities, API-based trading, and more
- Develop and execute multi-channel campaigns to acquire and retain active traders, with clear KPIs and reporting frameworks
- Collaborate with creative, lifecycle, acquisition, product, and analytics teams to deliver coordinated, high-impact programs
- Help (and sometimes own) writing and editing compelling copy for ads, emails, push notifications, landing pages, and more, with a focus on driving action
- Serve as an internal subject-matter expert on the active trading audience within the marketing team—helping the broader team understand their motivations, behaviors, and mindset
- Leverage AI tools to create efficiencies, increase speed and volume, and develop new creative ideas and executions
- Coordinate tightly with product marketing to support new feature launches and develop precise, high-converting messaging
- Stay current on market movements, product innovations, and cultural moments within the trading community to keep Public relevant and ahead of the curve
- Help refine our positioning, value prop, and lifecycle journey for this audience—what we say, how we say it, and where we show up
Who You Are
- You have a deep understanding of the active trading space and a personal interest or background in active trading yourself
- You’re strategic, but not afraid to get into the weeds—developing creative, writing copy, and pushing projects forward
- You’re highly organized and action-oriented, with the ability to move quickly and manage multiple workstreams simultaneously
- You bring strong cross-functional instincts and know how to lead without direct authority
- You’re fluent in what drives performance marketing and how to build messages and campaigns that convert
- You’re not afraid to dive in and learn new AI tools and have the curiosity and drive to test, learn, and implement new tools and processes
- You know how to speak the language of traders and can quickly distill technical product details into persuasive, user-centric narratives
Experience
- 4–7 years of marketing experience, ideally at a brokerage, trading platform, fintech company, or related space
- Direct experience marketing to active traders or similar high-intent audiences
- Comfort working with technical products, including APIs and advanced trading tools
- Strong track record of developing and launching performance-driven campaigns across digital and owned channels
Public is an equal employment opportunity employer to all employees and applicants for employment and prohibits discrimination and harassment of any type. We celebrate people of all race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or expression. The base compensation range for this role is $120-$175k based on skills and experience.
