About the Job
HashiCorp is seeking a Senior Product Marketing Manager to join the Secure Lifecycle Management product marketing team to lead go-to-market initiatives for Vault. Vault provides organizations with identity-based security to automatically authenticate and authorize access to secrets and other sensitive data. In this role, you will develop compelling messaging and positioning in partnership with marketing, sales, and R&D leadership. You'll create foundational marketing assets that effectively communicate Vault's value proposition, drive product evangelism and adoption across all marketing channels, and use data-driven insights to optimize campaigns and meet growth targets.
What you’ll do (responsibilities)
- Product launches — plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Product positioning and messaging — Develop and iterate positioning and messaging anchored on customer aspirations, product truth, and competitive reality for Vault and the Secure Lifecycle Management portfolio.
- Market research — Be an expert on our buyers, how they buy, and their buying criteria; understand the market landscape and how to position the product competitively. Serve as the voice of the customer to internal product-focused teams to reinforce solving customer challenges.
- Marketing campaigns — Partner with the demand generation team to create Vault campaigns, generating interest in our solutions and building pipeline.
- Content creation — Use your domain knowledge, technical expertise, and understanding of our target personas to build the content that best explains the business value of our commercial Vault offerings.
- Sales enablement — Create and maintain content to educate our sales team and the partner community on how best to position Vault for long-term value creation.
- Cross-team collaboration — Work with the product, engineering, sales, and marketing teams to ensure your initiatives are effective and driving results for the company.
What you’ll need (basic qualifications)
- 8+ years of software product marketing experience
- Familiarity with the cloud, infrastructure, security, IT operations, and/or developer tool domains
- Deep customer focus and curiosity
- Self-starter with the ability to analyze ambiguous situations, develop a plan, execute, and iterate
- Proven history of successful collaboration with Marketing, Sales, and R&D teams
- Excellent analytical, written, and verbal communication skills
- Ability to influence without authority
- Bachelor’s Degree
- Some travel required
What's nice to have (preferred qualifications)
- Pricing and campaign experience
- Technical degree and background
Individual pay within the range will be determined based on job related-factors such as skills, experience, and education or training.The base pay range for this role in the SF Bay Area / NYC area is:$178,500—$210,000 USDThe base pay range for this role in California (excluding SF Bay Area), New York (excluding NYC), Seattle Metro, Denver / Boulder Metro, Washington D.C., or Maryland is:$163,600—$192,500 USDThe base pay range for this role in Colorado (excluding Denver / Boulder Metro), Illinois, Minnesota, or Washington (excluding Seattle Metro) is:$148,800—$175,000 USD“HashiCorp is an IBM subsidiary which has been acquired by IBM and will be integrated into the IBM organization.
HashiCorp will be the hiring entity. By proceeding with this application you understand that HashiCorp will share your personal information with other IBM subsidiaries involved in your recruitment process, wherever these are located. More information on how IBM protects your personal information, including the safeguards in case of cross-border data transfer, are available here: link to IBM privacy statement.”
