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Paid Media Manager

Element ThreeCarmel, Indiana, United StatesHybrid

WHAT ARE WE ALL ABOUT AT ELEMENT THREE?
At Element Three, we foster growth in people and business so they can change the world. We specialize in modernizing go-to-market strategies for manufacturers with complex distribution channels, transforming good brands into industry leaders through accountable, results-driven marketing. When you join our team, you'll work alongside tenacious professionals who excel at what they do while lifting each other up. Our Core Values aren't just words on a wall—they guide every decision and strategy we create.

For culture-conscious leaders pursuing market leadership, Element Three is the marketing consultancy that accelerates business transformation, builds brand relevance, and delivers measurable performance outcomes.As a Paid Media Manager, you are an experienced digital or traditional media buyer with a background in digital marketing. The client and the team look to you to buy and manage paid media across digital/traditional platforms for clients, and influence paid media strategy across multiple campaigns, channels, and platforms to achieve business goals. You operate systematically and use data to guide your decisions.

You are accountable for building, optimizing, and guiding reporting for media campaigns for our clients. In essence, you are the force that operationalizes and refines media programs for our clients. Your background includes campaign creation, execution, and optimization in addition to digital marketing experience. To land this gig, you need:

  • 2+  years of media buying/digital marketing experience and experience working in/with agencies
  • Sound business acumen and client presentation skills
  • A deep understanding of paid digital marketing channels, tactics, and strategies, and how they work together to provide a seamless customer experience
  • Digital advertising platform and reporting experience (Google Ads, Bing, Meta, LinkedIn Ads, demand-side platforms, Twitter, Pinterest, Google Tag Manager, Google Analytics, Google Data Studio/Looker, etc.)
  • A data-first mindset that emphasizes media buying to drive client business KPIS (leads, traffic, sales, etc)
  • Ability to analyze and report on campaign progress and optimization recommendations
  • Desire to continue paid media  subject matter expertise by understanding key industry trends, and emerging technology to provide informed thought leadership POVs from E3

This job might be right for you if:

  • You use data to make decisions. You have integrity and a strong work ethic. You are confident and stand your ground with poise and respect
  • You are solutions-oriented and great at solving problems. You are a critical thinker who is focused on results
  • You are persuasive and an expert at navigating difficult conversations. You communicate effectively and get buy-in. You can explain almost anything to anyone

  • You are curious and you ask questions. You seek clarity in the face of ambiguity. You have an unflagging pursuit of excellence with a desire to learn
  • You are adaptable and positive in the face of adversity. You love the challenge of an ever-changing environment

As a Paid Media Manager, a typical week might look something like this:

  • Review recent campaign performance and make optimization recommendations to a senior PMM/make optimizations based on trends you’re seeing in the data
  • Collaborate with a Senior Digital Marketing Manager on a full-funnel marketing strategy for an existing client. Build digital media campaigns and run/optimize them within budgets 
  • Identify an opportunity or gap within a current client’s media strategy and provide a comprehensive solution to the problem.
  • Assist account services with walking a client through reporting/campaign performance
  • Collaborate with creatives to design and deploy campaigns that drive business results for our clients
  • Create an Omnichannel digital/traditional Paid Media Plan to new or existing client. In collaboration with the SPMMs and strategists, you’ll create a media plan recommending the right channels, platforms, and audiences that will expand brand awareness

Life at Element Three

Thrive Here & What We Value- We modernize go-to-market strategies for manufacturers with complex distribution channels.- Our team takes our mission seriously and it is manifested in everything we do.- We make good brands great.- We are accountable for delivering results on our strategies.- We accelerate business transformation, brand relevance, and performance outcomes.</s>
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