400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
The needs of the user is everything to us, and how those needs are served falls under our Product teams.They’re fact-finders.They’re builders.They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences.As a Growth Product Manager at Flo, you will own the strategy and execution of high-impact monetisation initiatives across our in-app programs. From subscription conversion and trial activation to upsells and winbacks, your mission will be to drive revenue growth and maximise user lifetime value.You'll work cross-functionally with analysts, designers, researchers, and engineers to craft and continuously optimise personalised, high-converting user journeys.
Your focus will be on clearly communicating Flo’s value at every touchpoint of the user lifecycle.This role is pivotal to reinforcing Flo’s position as a global leader in health and fitness, and as the world’s first fully digital female health unicorn
Your Experience
Must have:
- Proven experience in developing and optimising monetisation programs for B2C digital products, including subscription conversion, trial activation, retention, winbacks, referrals, and upsells.
- Deep expertise in user segmentation and creating personalised user experiences, leveraging external channels (email, push notifications) and in-app placements to drive conversion.
- Strong understanding of the user lifecycle and the ability to design and optimise full-funnel journeys that maximise user value and premium retention.
- User-centric mindset with a focus on crafting seamless, high-performing user journeys that convert effectively without compromising the overall experience.
- Experienced in A/B testing and experimentation frameworks, with a track record of validating hypotheses and optimising both product and marketing strategies.
- Collaborative and cross-functional, with experience working closely with engineering, design, data, and marketing teams to drive outcomes.
- Highly analytical, with the ability to interpret complex data, extract actionable insights, and make informed, data-driven decisions.
- Thrives in fast-paced environments, adaptable to shifting priorities and comfortable managing multiple initiatives simultaneously.
What you'll be doing
You'll be responsible to:
- Develop and execute data-driven monetisation strategies to grow revenue across Flo’s subscription-based products, utilising in-app placements, push notifications, and email campaigns.
- Collaborate with Marketing Managers to craft and communicate compelling value propositions for premium subscriptions and add-on offerings.
- Identify and engage high-value user segments, leveraging behavioural, demographic, and preference data to deliver timely, personalised messages and monetization incentives.
- Design and optimise high-performing user journeys that clearly demonstrate the value of Flo’s premium tiers and add-ons, driving conversion, upgrades, and retention.
- Continuously analyse and improve the customer journey, enhancing user experience and maximising conversion at every stage of the funnel through data-informed iteration.
- Conduct A/B tests and apply CRO techniques to validate ideas, optimise performance, and deliver measurable growth across user touchpoints.
- Utilise analytics tools and platforms to monitor and report on KPIs related to acquisition, conversion, retention, and revenue performance.
- Translate data into actionable insights, providing clear, strategic recommendations to inform product development and marketing efforts.
#LI-JC1 #LI-Hybrid Annual Salary Range (ranges may vary based on skills and experience)£86,520 - £101,000GBP
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
