Influencer Manager

Description

• Partner closely with our creative team to develop and execute influencer and creator campaign concepts for our clients.
• Own content proposals, including in-depth research, goal-setting, audience insights, creative direction, and implementation strategies.
• Collaborate with the social media team to develop trend-driven content ideas across major platforms like TikTok, YouTube, Instagram, and Facebook.
• Work with the Social/Influencer team to identify and strategize around creators who align with our partner’s brand objectives.
• Understand and address the needs of influencers/creators, delivering mutually beneficial solutions.
• Negotiate deals and manage contract execution.
• Identify new social channels to expand influencer content reach.
• Provide regular updates and reports for campaign status meetings.
• Oversee campaigns from concept to completion— from creator outreach to content execution.
• Ensure all final content is uploaded and organized for cross-functional team use.
• Create additional content iterations to optimize performance on digital platforms.

Requirements

• You live and breathe TikTok, Instagram, and other social platforms, staying ahead of trends and knowing what content performs best on each.
• You keep up with the latest industry trends and cultural conversations.
• You bring 2-4+ years of experience in a social media or influencer marketing role, either at a creative agency or in-house with a brand.
• You have a deep passion for influencer and branded content.
• You have strong attention to detail and the ability to spot errors.
• You are a self-starter who can work independently while thriving in a collaborative team environment.
• You have excellent communication skills, both verbal and written.
• You’re highly organized, deadline-driven, and able to manage multiple tasks simultaneously.
• You excel in a fast-paced, evolving environment.
• You are proficient in creating influencer briefs and managing content calendars.
• You’re knowledgeable about major social platforms (Instagram, TikTok, YouTube, etc.) and are constantly learning about new platforms (Threads, Lemon8, BeReal, etc.).
• You’re proactive, detail-oriented, and solutions-driven.
• You learn quickly and take feedback well.
• You think outside the box and bring creative, innovative ideas to the table.
• You’re familiar with influencer scheduling and prospecting tools.

• Have experience managing projects from concept through activation.
• Understand how to tell compelling stories across different social formats.
• Are extremely organized and capable of juggling multiple projects for different brands.
• Bring a collaborative, team-first attitude with a sense of humor and low ego.

Benefits