Executive Director of Field Sales and Education

ESSENTIAL DUTIES AND RESPONSIBILITIES

Sales Leadership:

• Build a professional team of Regional Sales Directors and Territory Sales Managers that are engaged to achieve retail sales goals. Recruit, interview, coach, develop, and motivate the entire field team.
• Develop and implement comprehensive, innovative sales strategies directing the Regional Sales Directors to ensure the achievement of retail sales goals and market share targets.
• Lead by example, using a collaborative approach to finding win-win solutions with internal and external partners.
• Nurture an environment that promotes collaboration and empowerment, fostering innovative ideas and continuous improvement to align with company objectives.
• Responsible for achieving a total retail sales plan in the US and Canada.
• Responsible for attaining objectives of Key Performance Indicators (KPIs) as defined by the company. 
• Responsible for managing all field-related budgets, including freelance and travel expenses. 
• Work closely with the SVP Domestic & Field Sales and VP of Human Resources on organizational development, focusing on communication, team building, and skill development.
• Collaborate with ABH corporate teams to improve and enhance all aspects of the brand’s presence in stores, including visual merchandising, space and location, inventory flow, promotional collateral, educational tools, etc. 
• Collaborate closely with Sales Administration, Education, Marketing, and other cross-functional teams to ensure a cohesive and integrated approach to all sales initiatives.

Planning, Analysis, and Reporting:

• Analyze market trends, competitor activities, and consumer behavior to inform strategic decision-making.
• Supervise seasonal planning by region, door, and account to maximize business.
• Utilize analytics to determine distribution channels, retail sales policies, and the sales force structure.
• Keep senior leadership informed of sales department activities and outcomes, including key results vs. budget, retail performance, ranking, market trends, etc.
• Provide efficient feedback to appropriate corporate colleagues regarding ABH strategies, trainings, and selling tools/techniques. Contribute insights to product development by leveraging market feedback and sales trends.

 Education & Esthetician Services:

• Formulate and execute strategic education plans that support retail and service growth, brand consistency, and team capability across all markets.
• Lead the Education team in the development of innovative, scalable training programs (in-person and virtual) that align with the brand’s sales objectives and evolving industry trends.
• Oversee creation and continuous refinement of education content, including product knowledge, artistry, selling techniques, onboarding curricula, and leadership development for field and store team.
• Collaborate with cross-functional partners (Product Development, Marketing, Sales) to ensure training materials are aligned with brand priorities and launch timelines.
• Build a comprehensive certification and skill advancement structure to drive field performance and elevate service execution.
• Establish KPIs and assessment tools to measure the effectiveness of education programs, incorporating field feedback and retail performance metrics.
• Lead and coach a high-performing education team, fostering collaboration, accountability, and brand ambassadorship.
• Partner with field leadership and retailer education partners to ensure consistent delivery and execution of training in all locations.
• Remain current on industry education trends and competitive approaches to training and field development.
• Support salon services through targeted technical education, ensuring licensed professionals are trained in brand-specific service techniques and state board-compliant practices.
• Ensure all training initiatives promote a client-centric approach and support an elevated customer experience at every touchpoint.
• Implement best practices and standards to maintain high service quality and consistency across all locations.
• Develop and manage budgets for salon services, ensuring financial targets are met.
• Collaborate with account management colleagues to monitor key financial metrics and implement strategies to optimize salon services profitability.
• Stay abreast of all State Board regulations and licensing requirements relevant to the salon services industry.

• 8+ years of cosmetics retail experience.
• 6+ years of national or global sales management experience.
• Minimum 5 years of people management experience of sales teams of at least 20+ people
• Demonstrated history of achievements in field sales and education leadership positions within the cosmetics industry.
• Demonstrated experience enhancing revenues and profitability for key accounts.
• A comprehensive understanding of the prestige cosmetics market in the US and Canada.
• Proven capacity to guide and motivate a high-performing sales team.
• A forward-thinking planner capable of transforming ideas into practical, actionable plans.
• Demonstrates exceptional verbal and written communication abilities when interacting with individuals at various levels both within and outside the organization
• Excellent organizational, time management, and problem-solving skills.
• Excellent negotiation, interpersonal, and presentation skills.
• Proficiency in excelling within a dynamic and fast-paced environment.
• Ability to track and monitor a large amount of retail data and make strategic decisions based on sales analysis.
• Advanced technology skills, mostly with Microsoft Office (Outlook, Word, Excel, PowerPoint, Power BI).
• This role requires weekly national travel (approximately 20%).
• This role can be based in Los Angeles or New York City.