Web Designer & Digital Marketer (Figma - Webflow - Framer) - HCMC at OptiSigns Inc.

Description

This position is onsite at our office

in Ho Chi Minh City, Vietnam.

About OptiSigns

OptiSigns is a Houston-based B2B SaaS company that helps more than 30,500 businesses engage customers and employees through intuitive digital-screen solutions. We believe great software—and the websites that market it—should be clear, modern, and conversion-focused.

Why this role exists

Our marketing site is the first touchpoint for thousands of prospects each week. We’re looking for a Web Designer who can

translate business goals into high-impact, high-converting pages—then ship them fast with no-code tools.

What you’ll do

40% - Design clean, on-brand web experiences in Figma—from wireframes to polished mock-ups and component libraries.40% - Build & launch those designs in Webflow or Framer, leveraging their native CMS, interactions, and performance features.10% - Optimize conversion: set up A/B tests, iterate on copy/layout, and analyze metrics (GA4, Hotjar) to grow demo sign-ups and trials.10% - Collaborate with marketing, product, and sales on campaigns, landing pages, and content hubs that tell a compelling story.

Requirements

What you bring

3+ years designing and shipping marketing websites for SaaS or e-commerce.
Mastery of Figma, plus production fluency in WebfloworFramer.
Strong grasp of modern, minimal visual style, typography, spacing, and responsive best practices.
Business mindset—comfortable reading funnel metrics, aligning design decisions with revenue goals, and presenting trade-offs to stakeholders.
Hands-on CRO know-how: A/B testing, copy hierarchy, CTAs, and user-journey mapping.
Familiarity with SEO basics, page-speed optimization, and accessibility (WCAG 2.2).
Excellent written & verbal communication; ability to defend design rationale with data.

Bonus points

Experience building gated-content workflows (HubSpot, Marketo, or similar).
Experience with JavaScript, HTML/CSS to tweak beyond no-code constraints.

Benefits

Opportunity to travel and work at our U.S. office in Houston, TX
Latest Macbook Pro
Competitive Pay
Company Trip

Paid time off
Insurance

Opportunity to travel and work at our U.S. office in Houston, TX
Latest Macbook Pro
Competitive Pay
Company Trip

Paid time off
Insurance

Our VN Office address:DC Tower, 111D Ly Chinh Thang,Vo Thi Sau Ward, District 3Ho Chi Minh City

Life at OptiSigns Inc.

Thrive Here & What We Value

Opportunities to represent OptiSigns at major EU trade shows (ISE, EuroCIS)

"One-screen-ahead" experimentation culture: prototype fast, measure, iterate

Benefits package including 25 days paid holiday + Bavarian public holidays, healthcare options, transport credits, lunch cards, and personal development budget

Choice of MacBook Pro or Dell XPS with a 4K monitor

Travel opportunities to U.S. office in Houston, TX

Competitive pay and insurance benefits

Emphasis on thoughtful design and making software feel effortless for nontechnical users

OptiSigns University as a learning hub

Career growth pathways into senior roles within the company

Dynamic tech environment with innovation at its core

Ownership impact in a fast-paced startup culture

Benefits including health, dental, vision insurance, flexible schedule, PTO, and professional development opportunities

Mission to create user-friendly B2B SaaS applications with customer and employee connection focus

Innovation-driven environment with revenue growth emphasis

Product-led culture valuing design and engineering

Collaborative workplace with direct access to leadership

Job Functions1. Web Design2. Marketing Site Development3. Conversion Optimization4. Campaign Management5. Content Creation

Job Requirements1. 3+ years designing and shipping marketing websites for SaaS or ecommerce.2. Mastery of Figma, plus production fluency in Webflow or Framer.3. Strong grasp of modern, minimal visual style, typography, spacing, and responsive best practices.4. Business mindset—comfortable reading funnel metrics, aligning design decisions with revenue goals, and presenting tradeoffs to stakeholders.

Skills1. Figma2. Webflow or Framer3. CRO4. SEO basics5. Pagespeed optimization6. Accessibility (WCAG 2.2)1. Business mindset2. Excellent written & verbal communication3. Handson CRO know-how

Web Designer & Digital Marketer (Figma - Webflow - Framer) - HCMC