Position:
Associate Director, Performance Marketing
Location:
Remote
Job Id:
153
# of Openings:
1
Job Title:
Associate Director, Performance Marketing
Department:
Marketing
Reports To:
VP, Marketing
Location:
Remote, USA
About Libsyn
Libsyn (Liberated Syndication) is an industry-leading, independent podcast hosting and advertising platform that empowers podcasters to share their voices with the world. Founded in 2004, we’re dedicated to simplifying the podcasting process - from publishing to distribution and monetization to measurement - enabling creators to connect with audiences on all major platforms while monetizing their efforts. Through our advertising services and technology, we’re reshaping how advertisers reach their target customers by connecting brands with their desired audience.At Libsyn, we’re on the lookout for innovative problem-solvers, collaborative thinkers, and self-starters who thrive in a fast-paced, customer-centric environment.
Our team members, and our leaders, enjoy the freedom to think and act like entrepreneurs, always with our creators and advertisers top of mind. Together, we’re not just a workplace - we’re creating a supportive community that values diverse perspectives and fosters growth, empowering each other to deliver exceptional value to the podcasting world.
Job Summary
We’re looking for an Associate Director, Performance Marketing to own and evolve Libsyn’s paid acquisition and demand generation efforts. This role will lead the development and execution of organic and paid and media strategies across Google, Meta, YouTube, programmatic, DSPs, and more. You'll also breathe new life into Libsyn’s affiliate program, partner with Sales to drive high-quality podcast advertising leads, and collaborate with Product and Content Marketing to optimize traffic conversion.This role is ideal for someone who thrives at the intersection of strategy and execution: you're just as comfortable presenting CAC:LTV trends to the executive team as you are building campaign structures in Google Ads or briefing a designer on creative iterations.
You’ll lead a team of three and play a critical role in Libsyn’s next stage of growth.
How You Will Make an Impact
- Develop and execute the playbook for content marketing at Libsyn in order to drive more qualified traffic to Libsyn via SEO, AISEO, and other strategies.
- Own the end-to-end paid media strategy to drive efficient acquisition of new podcast hosting customers and advertising leads.
- Actively manage and optimize campaigns across platforms including Google Search & Display, YouTube, Meta, programmatic networks, and emerging DSPs.
- Lead the management and growth of Libsyn’s Affiliate Program, including strategy, partner outreach, and incentive design.
- Collaborate with Product Marketing to maximize the conversion of inbound traffic through targeted landing pages, messaging, and creative testing.
- Manage and mentor a team of three, fostering a culture of experimentation, accountability, and measurable impact.
- Track, analyze, and report on key performance metrics including CAC, LTV, ROAS, and attribution across customer segments and channels, supporting presentations for both senior leadership and the board of directors.
- Evaluate and onboard new tools, vendors, and platforms to strengthen performance marketing capabilities.
What We’re Looking For
- 8+ years of experience in performance marketing or growth marketing, ideally in a SaaS or media company
- Demonstrated knowledge of SEO, Generative Search, and other organic and content-marketing
- Proven success owning multi-channel paid acquisition programs with clear CAC targets.
- Hands-on experience with platforms including Google Ads (Search, YouTube, Display), Meta, Amazon; DSP + other experience a plus
- Familiarity with affiliate or partner marketing programs
- Strong analytical mindset with expertise in campaign measurement, cohort tracking, and A/B testing
- Experience managing and developing high-performing team members
- Excellent cross-functional collaboration and communication skills
Even Better If You Have
- Familiarity with podcasting, creator tools, or the digital audio advertising ecosystem
- Working knowledge of HubSpot, GA4, Looker Studio, or similar for reporting
- Experience building revenue attribution models
What We Offer
- Competitive compensation (base salary plus bonus).
- Comprehensive health benefits, with employer-paid dental and vision coverage.
- 401(k) plan to help you build towards your future.
- Flexible working arrangements, including remote options.
- Generous paid time off and support for maintaining work-life balance.
Equal Employment Opportunity Policy
The Company is an equal opportunity employer. Applicants for employment are, and will be, recruited, selected and hired, and employment decisions are and will be made, without discrimination on the bases of race, color, religion, sex, age, national origin or disability. This policy applies to new employees, promotions and all personnel actions within the organization.The Company prides itself on the contribution it makes to the community. It is the intent of the Company to comply with all federal, state and local laws relating to equal employment opportunity.
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