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bproauto US Central Regional Manager

HelmOnsite
ApplyDescription
Helm is seeking a dynamic and results-driven Regional Sales Manager to lead and support the growth, penetration, and loyalty of bproauto parts within dealerships and wholesale accounts across the US Central region. This role is pivotal in driving sales performance, developing a high-performing team, and expanding our brand presence in the aftermarket automotive space.

Key Responsibilities:


  • Support the Head of bproauto Sales & Field Operations with field initiatives and performance tracking.
  • Lead and mentor a team of Territory Sales Representatives (TSRs) to exceed performance goals and build dealer loyalty.
  • Assist in recruiting, hiring, training, and developing the bproauto field team.
  • Drive process improvements and training to maximize operational efficiency.
  • Manage CRM/Salesforce activities for TSRs in your region.
  • Increase sales and utilization of bproauto parts to meet revenue targets.
  • Represent and grow the bproauto brand with new and existing wholesale customers.
  • Conduct sales visits independently or with dealership/distributor representatives.
  • Generate new wholesale accounts through networking, cold calling, and market research.
  • Build strong relationships with dealerships and wholesale customers to ensure satisfaction and loyalty.
  • Consult with dealership management to increase bproauto parts usage on customer and internal vehicles.
  • Train dealership staff on bproauto products and benefits.
  • Collaborate with dealer parts managers to maintain optimal inventory levels.
  • Log all customer interactions and activities in Salesforce or equivalent CRM.
  • Provide feedback to corporate on product, pricing, and incentive opportunities.

Requirements

Preferred Background & Experience:


  • College degree preferred but not required.
  • Minimum of 5 years of relevant experience in aftermarket or dealership account management.
  • Experience in brand/product representation and training.
  • Proven ability to build relationships with independent repair facilities.
  • Background in sales or commercial roles within the aftermarket industry.

Required Competencies:


  • Proficient in Microsoft Office, email, and web-based tools.
  • Strong organizational skills and attention to detail.
  • Effective project management and communication skills.
  • High sense of urgency and outstanding customer service orientation.

**This role requires 90% daily travel within the region, including air travel as needed.**

Life at Helm

Helm is a leading provider of customized branded merchandise, marketing fulfillment, and ecommerce retail turnkey solutions to some of the world’s largest and best-known companies. Helm additionally supports its clients with comprehensive creative, marketing, technological and customer satisfaction services. Established in 1943 and based in Plymouth, Michigan, Helm is also the nation’s largest provider of factory-authored automotive service and owner information.
Thrive Here & What We Value1. Commitment to equal employment opportunities2. Prohibition of discrimination and harassment3. Comprehensive benefits package (medical, dental, vision, life insurance)4. Generous paid time off with 10 paid holidays per year5. Focus on improving dealership performance through service strategies6. Emphasis on Account Development and Growth Strategies7. Collaborative Environment with Field Team Members8. Continuous Learning and Adaptation to New Product Offerings9. Utilization of Technology for Performance Analysis and Reporting10. Focus on Building Trust, Persuasion, and Effective Communication
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