Marketing Manager
Start date: August 11, 2025Location: RemoteReporting Manager: Anne Howard, Chief Marketing OfficerCompany OverviewSignal 1 helps health systems unlock the value of their AI investments while managing risk. With rigorous AI governance, continuous measurement, and efficient deployment, Signal 1’s AI Management Systems gives health system leaders visibility and control across their growing AI portfolios. Purpose-built for healthcare and informed by years of experience managing AI at scale in other industries, Signal 1 empowers healthcare organizations to translate innovation into real clinical, operational, and financial outcomes.Job OverviewThis Marketing Manager will support the development and execution of strategic, data-driven marketing initiatives that drive conversion and growth, engagement, and brand visibility.
This role requires a strong blend of content development, campaign execution, product marketing, and market insight. The ideal candidate is a collaborative, analytical marketer with a deep understanding of B2B audiences and a proven ability to translate strategy into results across channels. This individual will work closely with go-to-market and product teams to shape product launch strategies, enhance the sales process, align cross-functional execution, and continuously optimize performance to maximize impact.What you’ll be doing:
- Develop marketing content, including sales enablement materials, thought leadership, campaign assets, and educational resources that support both acquisition and retention goals.
- Lead execution of integrated, data-driven marketing campaigns across digital channels, email, webinars, and events to generate leads and nurture prospects through the funnel.
- Ensure consistent messaging across all channels and touchpoints, while tailoring value propositions to align with the needs and priorities of specific ideal customer profiles (ICPs)
- Drive product adoption and customer engagement across target segments through clear, value-driven communication and supporting assets such as training guides, FAQs, and how-to content.
- Build go-to-market strategies for new products and features and manage cross-functional execution—including updates to sales tools, website content, enablement materials, and launch assets.
- Serve as a key stakeholder in roadmap communications, ensuring alignment between product, marketing, and go-to-market priorities.
- Collaborate closely with the product team to gather and synthesize customer feedback, helping to shape product direction and inform messaging and campaign planning.
- Conduct ongoing market and competitive analysis to inform positioning, identify opportunities, and ensure differentiation in a fast-evolving landscape.
- Plan and execute marketing strategies for industry conferences, events, and webinars to increase brand visibility and drive qualified engagement.
- Maintain a deep understanding of core buyer personas, their motivations, and preferred engagement channels—translating insights into actionable marketing strategies.
- Provide performance reporting and campaign analysis, using data to optimize marketing efforts and demonstrate ROI to internal stakeholders.
What we are looking for
- Minimum 3 years' experience in similar marketing role, preferably within a fast-paced B2B SaaS or healthcare technology
- Strong analytical acumen with hands-on experience using marketing automation and CRM tools (e.g. HubSpot).
- Exceptional communication skills and ability to lead cross-functional work spanning marketing, sales, product, and external agencies/vendors.
- Self-motivated and proactive, with a strong sense of ownership and accountability for results.
- Strategic vision combined with creative problem-solving capabilities.
