The Director of Market Development is responsible for supporting the Market Development Manager in identifying new market opportunities and developing strategies to expand CFRA’s customer base. They play a role in the growth and success of the business by executing workflows and market activities to target new segments, supporting go-to-market strategies, analyzing results, and helping drive revenue. They develop a deep understanding of their industry, competitors, and target markets.
- Market Analysis: Assist Market Development Heads with conducting thorough market research to identify emerging trends, customer needs, and competitive dynamics. Using feedback gained from market research, assist in the design of short and long-term roadmaps for product delivery.
- Collaboration: Work closely with sales, marketing, product development, and other departments to ensure cohesive execution of market development plans.
- Customer Insights: Gather and analyze customer feedback to inform market development strategies and improve customer satisfaction.
- Go to Market: Maximize client value by ensuring product launches and strategic campaigns are well executed, and all teams are aligned and prepared.
- Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the success of market development initiatives.
- Reporting: Provide regular updates to the Market Development Head and senior management on market development activities, progress, and outcomes including competitive analysis of products and services.
- Commercial discipline: build and monitor TAMs and SAMs while helping set pricing discipline and strategy.
- Proven experience in market development, business development, or related field.
- Results-driven and goal-oriented mindset.
- Strong analytical skills and the ability to interpret market data.
- Excellent communication and interpersonal skills.
- Strategic thinking and problem-solving abilities.
- Ability to work collaboratively with cross-functional teams.
- Proficiency in market research tools and techniques.
- Bachelor’s degree in business administration, Marketing, or a related field; MBA or advanced degree preferred.
Skills:
- Market research and analysis
- Business development
- Customer insights
- Performance measurement
- Cross-functional collaboration
- 20 days of Vacation
- 8 Sick Days
- 1 paid volunteer day
- 10-11 Holidays a year
- Health, Dental, & Vision Insurance
- Company paid Life & Disability Insurance
- Competitive Pay
- Annual Performance Bonus
- 401K Match
