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Partner Marketing Manager

ZayZoonCalgary, Alberta, Canada | Edmonton, Alberta, Canada | Halifax, Nova Scotia, Canada | Moncton | Ottawa, Ontario, Canada | Toronto, Ontario, Canada | Winnipeg, Manitoba, CanadaRemote, Onsite

Who we are:


At ZayZoon, we are on a mission to save 10 million hardworking employees 10 billion dollars. We’ve created a financial empowerment platform that helps businesses of all sizes make a big impact on employee financial wellness. We offer a variety of financial wellness services, like earned wage access, that allows employees to access their earned wages ahead of payday. With74%of ZayZoon customers reporting reduced financial stress, we know our solutions help lead to happier and more productive employees. ZayZoon was also recognized for its growth in the 2024 Deloitte Technology Fast 500 and top-10 growth companies in Canada by CIX awards.

Our recent funding extension has raised our Series B funding round to nearly$50 million USD 🎉 Join us in shaping the future of employee financial wellness and building services that address the immediate needs of today's employees.

About the role:


As a partner and demand generation marketer, this role will work within our payroll/HCM partner network to develop and execute partner programs that create new opportunities within their client base and drive awareness of the ZayZoon solution. Responsible for building strategies for various marketing channels, this candidate will collaborate with internal teams and external partners to generate demand, establish awareness and credibility, drive revenue, and achieve growth objectives.

Your impact:


  • Establish relationships with our Payroll/HCM/Integration partner network to maintain mindshare and grow the client base
  • Develop engaging programs leveraging our partners to drive new opportunities throughout our buyer’s journey
  • Oversee the planning, execution, and performance of partnership programs to maximize revenue through our joint relationships
  • Partner with sales, account management, and product to build campaigns and programs to create demand and drive awareness both internally with our partners and with their clients for new opportunities
  • Correspond effectively with partners by developing an effective communications framework to keep them informed of new product features, promotions, industry news, and the latest resources available
  • Report and analyze program performance, including tracking KPIs from events, partner webinars, or other partner-driven leads throughout the sales pipeline
  • Utilize email marketing, newsletters, and personalized campaigns with customer programs to drive ongoing engagement and client awareness
  • Collaborate with partners to create quarterly marketing plans that support growth and new initiatives
  • Act as the conduit between our partner relationships and the marketing team

You bring:


Partner marketing experience:


  • 5+ years of experience in a Partner Marketing role or similar
  • In-depth understanding of partner marketing practices and current trends.
  • Ability to identify and capitalize on emerging opportunities within the channel.
  • Previous experience working within the Payroll, HR or PEO space would be ideal
    Both strategic vision and tactical execution:
  • Develop and execute comprehensive partner marketing strategies aligned with overall
    business objectives.
  • Ability to translate business goals into actionable marketing plans and execute
    Relationship Management:
  • Proven experience in cultivating and maintaining successful partnerships with external
    organizations.
  • Strong interpersonal skills to foster collaborative relationships with internal teams and
    external partners.
    Tool Proficiency:
  • Familiarity with marketing automation tools and CRM systems - ideally Hubspot
  • Ability to leverage technology to streamline marketing processes and track performance
    metrics.
    Data-Driven Decision-Making:
  • Proficient in leveraging data analytics tools to analyze performance metrics and optimize
    marketing strategies.
  • Ability to make informed decisions based on data insights to drive business results.Results Orientation:
  • Proven track record of achieving and exceeding key performance indicators and
    marketing goals.
  • Strong focus on delivering measurable results and continuous improvement.
    Project Management:
  • Effective project management skills to oversee multiple initiatives simultaneously and
    meet deadlines.
  • Detail-oriented with a commitment to delivering high-quality outcomes.

Research shows that while men apply to jobs when they meet an average of 60% of listed criteria, women and other marginalized folks tend to only apply when they check every box. Think you have what it takes, but not sure you check every box? Apply to the role anyways. We’d love to talk and determine together whether you could be a great fit!

Why you’ll love working at ZayZoon:


  • Permanently Remote: Work from a desk, a coffee shop, or in the great outdoors - our jobs are fully remote, forever
  • Flexible Time Off: Whether it's a longer vacation to explore new horizons, a series of short breaks for regular rejuvenation, or stepping away for a new level of mastery in a skillset – our “You-do-You” time off program caters to the diverse and evolving lifestyles of our team with a maximum of 6 weeks vacation
  • Instant Benefits: All full-time employees get access to medical, vision, and dental benefits from their very first day including increased mental health coverage and a wellness stipend
  • Plus: Inclusive parental leave top-up, earned wage access, real time market data for salaries, a supportive culture for lifelong learners and more

What you can expect from us:


Every application will be reviewed by our team - we're committed to giving each application the attention it deserves because we know how important this step is for you. We want to make sure you're always in the loop and will respond to every application.So go ahead and hit that apply button with confidence, knowing that we’re here for you every step of the way! We can't wait to hear from you.#LI-REMOTE

Life at ZayZoon

ZayZoon promotes health and financial wellbeing in organizations by reducing employee financial stress. ZayZoon improves productivity, employee retention and recruitment. It is a powerful corporate social responsibility tool and financial wellness program. How we do it? We transform how and when employees are paid. ZayZoon provides Wages On-Demand so employees can access to their earned wages before payday, and a financial wellness platform that teaches employees how to use those wages wisely and efficiently. ZayZoon makes for happier, healthier and more productive employees. Why? We support employers to increase workforceᅢᄁ¬ツᆲ¬トᄁs resilience, engagement, productivity and happiness, while improving the health of employees with responsible financial products. Employee financial stress influences a companyᅢᄁ¬ツᆲ¬トᄁs well-being, including lost productivity from absenteeism and distractions at work. Financial stressors are not only negatively impacting employees, but are costing the employers. These findings evidence a direct correlation between an employeeᅢᄁ¬ツᆲ¬トᄁs financial well-being and a companyᅢᄁ¬ツᆲ¬トᄁs bottom line. That is why employee financial wellness matters to your organization.
Thrive Here & What We Value - Permanently Remote Work Environment- Flexible Time Off Program- Instant Benefits for FullTime Employees- Inclusive Parental Leave TopUp- Real-time Market Data for Salaries- Supportive Culture for Lifelong Learners

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