Marketing Director

Benefits: 

• Medical, Dental, Vision, and supplementary benefits
• PTO at an accrual rate that equals 112.08 hours in a calendar year
• 8 Paid Holidays PLUS a holiday off of your choice
• 401k with impressive employer match
• Opportunities for professional development and career growth
• A vibrant and collaborative company culture that values trust and respect

Responsibilities include, but are not limited to: 

• Drive direct response marketing strategies and Inside Sales Center performance to consistently meet or exceed lead issued and CPLI monthly goals. 
• Identify, evaluate, and implement new and emerging direct response marketing opportunities and lead generation channels. 
• Lead our Traditional, Digital, and Inside Sales Center (ISC) Teams, ensuring seamless lead flow and conversion optimization. 
• Optimize Inside Sales Center operations to maximize set rates and demo rates, and enhance the homeowner experience. 
• Collaborate with GMs and Sales Managers to ensure effective lead hand-off and alignment between marketing and sales efforts. 
• Lead a world-class team and homeowner experience. 
• Manage direct response marketing strategies. 
• Bring customer insights, personas, and data to strategy execution. 
• Partner with RbA Corporate and other RbA affiliates. 
• Manage key vendor relationships to ensure strategic impact and high ROI. 
• Act as an engaged and collaborative member of our Senior Leadership Team. 
• Exercise strategic and creative leadership on highly visible campaigns and programs. 
• Collaborate with functional partners to forecast and plan company revenue growth. 
• Develop comprehensive market strategies, including budget, forecast, and efficiency targets, with a strong focus on direct response and measurable lead generation impact to achieve business and brand objectives. 
• Strategic planning and customer segmentation. 
• Manage marketing budget and resource allocation from annual planning to ongoing spend. 
• Provide career development for our team. 
• Implement a growth strategy and develop new processes as necessary to enhance performance. 
• Work in close collaboration with the President, GMs and Sales Manager. 
• Utilize data analytics to improve direct response campaign performance, optimize Inside Sales Center processes, allocate resources effectively, and maximize overall lead generation and conversion efficiency. 

• 7 years of relevant work experience including direct response marketing and leadership experience over Inside Sales or Call Center operations. 
• Experience leading large cross-functional teams, including call center teams, and providing exceptional leadership. 
• Strong project management, creative thinking, and analytical skills. 
• Demonstrated ability to manage multiple programs and priorities in a fast-paced environment. 
• Good time-management, organizational, problem-prevention, and problem-solving skills. 
• Willingness to adapt to changing business needs and deadlines. 
• Strong analytical skills, with depth understanding of market conditions and customer needs. 
• Demonstrated experience across the entire marketing mix, with a proven track record of driving measurable results in direct response campaigns and lead generation. 
• Excellent written, interpersonal, and presentation skills. 
• Desire to tackle complex challenges and transform them into solutions. 
• Bachelor's degree.