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Senior Content Marketing Manager, Demand Gen (United States, Remote)

StackAdaptUnited StatesRemote, Onsite
StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.
We’re looking for a Senior Content Marketing Manager to lead content strategy and execution for our demand generation campaigns.

This is a strategic, hands-on individual contributor role for someone who can think like a content strategist and write like a creative storyteller.


You’ll own campaign narratives from ideation to execution, crafting high-performing content that drives leads and moves prospects through the funnel.You’ll collaborate with the Product Marketing, Growth, Brand, and Design teams to shape campaign direction—then bring it to life through compelling content like reports, guides, landing pages, and emails. This role isn’t just about writing. It’s about connecting the dots between audience insight, business priorities, and campaign performance—and using tools like AI to get there faster and smarter.StackAdapt is a remote-first company, and we welcome applicants from Canada and the United States.

What you'll be doing:


  • Develop and execute content strategies that support demand generation campaigns and business goals
  • Write high-quality content assets across the buyer journey
  • Own the content lifecycle: planning and positioning, writing, reviewing, and publishing
  • Partner with Product Marketing, Growth, Brand, and Design teams to shape campaign messaging and formats
  • Ensure content is SEO-informed, visually engaging, and optimized for performance
  • Use Google Analytics (GA4) and heatmapping tools (CrazyEgg) to tie content efforts to performance outcomes 
  • Use AI and research tools (e.g., ChatGPT, Gemini, SEMRush) to streamline research, drafting, and testing
  • Analyze campaign performance to iterate and optimize based on what’s working
  • Collaborate cross-functionally to bring campaign experiences to life across social, email, web, events and more 

What you’ll bring to the table:


  • 5+ years of experience in B2B content marketing (SaaS or AdTech/MarTech preferred)
  • Proven success crafting content that supports lead generation and sales enablement
  • Strong writing skills—able to flex tone and structure based on audience and stage of funnel
  • Proven experience using Google Analytics (GA4) and heatmapping tools (e.g., CrazyEgg, Hotjar) to assess content performance and tie content strategies to measurable outcomes
  • Experience in full-funnel campaign development and content sequencing
  • Comfort with performance metrics and using data to optimize content strategy
  • Strategic mindset with the ability to tie messaging to business outcomes
  • Curiosity and comfort exploring new tools and trends, especially in AI
  • Demonstrated ability to manage multiple deadlines, stakeholders, and competing priorities in a fast-paced environment. 
  • Experience designing and executing A/B tests on content assets (e.g., email copy, landing pages, CTAs) to optimize engagement, conversions, and overall campaign performance.
  • Bonus: Experience creating playbooks or campaign content frameworks

StackAdapters enjoy:


  • Highly competitive salary
  • RRSP/401K matching
  • 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
  • Access to a comprehensive mental health care platform
  • Full benefits from day one of employment
  • Work from home reimbursements
  • Optional global WeWork membership for those who want a change from their home office
  • Robust training and onboarding program
  • Coverage and support of personal development initiatives (conferences, courses, etc)
  • Access to StackAdapt programmatic courses and certifications to support continuous learning
  • An awesome parental leave policy
  • A friendly, welcoming, and supportive culture
  • Our social and team events!

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.

About StackAdapt


We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:Ad Age Best Places to Work 2024G2 Top Software and Top Marketing and Advertising Product for 2024Campaign’s Best Places to Work 2023 for the UK2024 Best Workplaces for Women and in Canada by Great Place to Work®#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising#LI-RemoteApply for this job

Life at StackAdapt

StackAdapt is the no. 1 performing native advertising platform helping brands accelerate customer engagement and acquisition. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ranking the highest in customer satisfaction and performance by G2 Crowd in the DSP category for the fourth time, StackAdapt is one of the fastest growing companies in Canada and ranks 6th in Deloitte's Technology Fast 50 ranking and 23rd in Fast 500 in North America. Interested in finding out more about us, visit: www.stackadapt.com Our purpose is to fearlessly invent the future. We think that we are in a unique position, given our work in machine learning and data science, to understand the complexity of human behaviour. We believe our research will help us master the art of problem-solving, invent technology that helps solve some of the world's greatest challenges and advance human existence by transcending our inherent limitations. For career opportunities at StackAdapt, visit: www.stackadapt.com/careers
Thrive Here & What We Value1. Remote First Company2. Open to candidates located anywhere in North America (EST)3. Diverse and inclusive team of collaborative individuals4. Friendly, welcoming, supportive culture5. Work from home reimbursements6. Coverage and support for personal development initiatives7. Awesome parental leave policy8. Social and virtual team events10. Competitive salary with commission scheme12. Comprehensive mental health care platform13. Access to StackAdapt programmatic courses and certifications14. Mentorship opportunities with industry leaders15. Optional global WeWork membership for home office change
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