Solutions Engineer (Analytics)

Direct Digital HoldingsUnited StatesOnsite

Brand:

Orange 142

Department:

Operations

Job Title:

Job Title

Job Type:

Full-Time

Location:

Remote (United States)

About Us

Direct Digital Holdings

(Nasdaq: DRCT) is a leading advertising and marketing technology platform that collectively delivers marketing solutions through its two brands in the Digital Advertising and AdTech industry: Colossus SSP and Orange 142. As the 9th Black-owned company to go public in the U.S., we take immense pride in our role as industry trailblazers to help brands, middle market companies, Fortune 500 and agencies deliver successful marketing results that drive return on investment and strategic growth objectives.

Direct Digital Holdings is not just shaping the present; we’re paving the way toward providing Digital Advertising for Everyone.

Orange142:

digital media and advertising company offering advertising and marketing solutions for marketers in midsize to enterprise companies. Orange142 acts as a trusted partner, helping companies and institutions effectively connect with their target audiences, captivate their attention and drive ROI across digital media channels.

The Opportunity

We are seeking a dynamic and technically skilled Solutions Engineer (Analytics) to serve as a client-facing expert in digital analytics, with a strong focus on Google Analytics 4 (GA4), sales engineering, and third-party data integrations. This role bridges the gap between technical implementation and client strategy, ensuring seamless data flow, actionable insights, and high-impact analytics solutions.

Responsibilities

Client Engagement & Strategy

Act as the primary analytics point of contact for clients, translating business needs into technical solutions.
Lead discovery sessions to understand client goals, data infrastructure, and reporting requirements.
Present insights, dashboards, and technical recommendations to both technical and non-technical stakeholders.

GA4 Implementation & Analysis

Design, implement, and audit GA4 tracking strategies including event tagging, custom dimensions, and user properties.
Configure GA4 properties, data streams, and integrations with Google Tag Manager (GTM).
Analyze GA4 data to uncover trends, user behavior, and performance metrics that drive business decisions.

Sales Support

Collaborate with sales and account teams to scope analytics solutions and demonstrate technical feasibility.
Create proof-of-concept dashboards, data flows, and integration mockups for prospective clients.
Support RFP responses and technical documentation for analytics solutions.
Configure and maintain secure SFTP connections for automated data transfers and ingestion pipelines.
Implement conversion pixels and remarketing pixels via Google Tag Manager and test the pixels to ensure they are functioning properly for various clients.
Support the rest of the team by pulling occasional reports.

Qualifications

A bachelor’s degree from an accredited four-year college or university in Business, Marketing, Analytics, or another related field.
A minimum of two years of experience in digital marketing or advertising, preferably with a focus on paid search and paid social.
Certifications in Google Analytics and Google Tag Manager.
Strong communication, analytical, and presentation skills.
Desire to be the tech-oriented face of the company to clients with a wide range of technical expertise.
Proven ability to understand customer needs, build ongoing relationships, and drive revenue.
Ability to work with cross functional teams across the company.
Effective communication skills with the ability to articulate technical and non-technical processes and tactics to internal team members.
Extremely detail-oriented with the ability to manage multiple data sources and conduct analysis for multiple campaigns.
Excellent prioritization skills with the ability to deliver quick turnarounds on projects.

Compensation

Base salary plus annual bonus and benefits.

Benefits

Our “Culture of Care” philosophy is important to us, and we recognize that each member of our team contributes to creating and maintaining an environment of open communication, respect, professionalism, fun, and caring for those we work with. We place a high value on work-life balance and offer a hybrid work environment as well as flexible PTO. We also care about your health and well-being, and strive to deliver above-market health, vision, dental, short- and long-term disability, and life insurance benefits at no cost to our employees.

Furthermore, we want to help you financially plan for your future by offering a 401(k) plan with a match and free financial coaching/counseling.

Equal Employment Opportunity

Direct Digital Holdings LLC is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state or local law.

Life at Direct Digital Holdings

Direct Digital Holdings (Nasdaq: DRCT), owner of operating companies Colossus SSP, Huddled Masses, and Orange 142, brings state-of-the-art sell- and buy-side advertising platforms together under one umbrella company. Direct Digital Holdings' sell-side platform, Colossus SSP, offers advertisers of all sizes extensive reach within general market and multicultural media properties. The company's subsidiaries Huddled Masses and Orange142 deliver significant ROI for middle market advertisers by providing data-optimized programmatic solutions at scale for businesses in sectors that range from energy to healthcare to travel to financial services. Direct Digital Holdings' sell- and buy-side solutions manage approximately 79,000 clients monthly, generating over 98 billion impressions per month across display, CTV, in-app and other media channels. The company has been named a top minority-owned business by The Houston Business Journal.

Thrive Here & What We Value1. Hybrid Work Environment | 2. Flexible PTO | 3. Above Market Health, Vision, Dental, Short and Long-Term Disability, and Life Insurance Benefits at No Cost to Employees | 4. 401(k) Plan with Match, Free Financial Coaching/Counseling, Student Loan Assistance, and Tuition Reimbursement | 5. Equal Employment Opportunity</s> | 1. "Culture of Care" Philosophy | 2. Hybrid Work Environment | 3. Flexible PTO | 4. AboveMarket Health, Vision, Dental, Short- and Long-Term Disability, and Life Insurance Benefits at No Cost to Employees | 5. 401(k) Plan with a Match, Free Financial Coaching/Counseling, Student Loan Assistance, and Tuition Reimbursement</s> | 3. "Culture of Care" Philosophy | 4. Above Market Health, Vision, Dental, Short and Long-Term Disability, and Life Insurance Benefits at No Cost to Employees | 3. Excellent Health, Vision, Dental, Short and Long-term Disability, and Life Insurance Benefits at No Cost to Employees | 5. Free Financial Coaching/Counseling</s> | 1. "Culture of Care" philosophy prioritizes open communication, respect, professionalism, fun, and caring for those we work with. | 2. Hybrid work environment and flexible PTO offered. | 3. Above market health, vision, dental, short and long-term disability, and life insurance benefits at no cost to employees. | 4. Gym membership reimbursements and incentive wellness programs available. | 5. 401(k) plan with a match and free financial coaching/counseling offered.</s> | Direct Digital Holdings LLC is an equal opportunity organization that values work-life balance and offers a hybrid work environment as well as flexible PTO. | They care about their employees' health and well-being, offering above market health, vision, dental, short- and long-term disability, and life insurance benefits at no cost to their employees. | They encourage their employees to take initiative in their health through gym membership reimbursements and incentive wellness programs. | They want to help their employees financially plan for their future by offering a 401(k) plan with a match, free financial coaching/counseling and student loan assistance and tuition reimbursement.</s> | Direct Digital Holdings LLC is an equal opportunity organization that values work-life balance and offers flexible PTO. | They care about their employees' health and well-being by offering above-market health, vision, dental, short- and long-term disability, and life insurance benefits at no cost to their employees. | They strive to help their employees financially plan for their future by offering a 401(k) plan with a match and free financial coaching/counseling.</s> | Hybrid work environment and flexible PTO offered to promote work-life balance. | Above market health, vision, dental, short- and long-term disability, and life insurance benefits at no cost to employees. | Equal Employment Opportunity organization that recruits, employs, trains, compensates, and promotes without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state or local law.</s> | 2. Equal Employment Opportunity | 3. Health and Wellbeing Benefits | 4. Financial Planning Assistance | 5. Fun and Caring Work Environment</s> | 4. Abovemarket health, vision, dental, short- and long-term disability, and life insurance benefits at no cost to employees.</s> | “Culture of Care” philosophy that values open communication, respect, professionalism, fun, and caring for those we work with | Above-market health, vision, dental, short- and long-term disability, and life insurance benefits at no cost to employees | 401(k) plan with a match, and free financial coaching/counseling | Equal Employment Opportunity organization that recruits, employs, trains, compensates, and promotes without regard to race, religion, color, national origin, age, gender, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state or local law.</s>