Bridgeway is seeking an intuitive,
tech-savvy, self-motivated, and experienced Marketing & Communications Specialist. As a Marketing & Communications Specialist, you will play a key role in developing, executing, and optimizing marketing strategies that drive brand awareness, customer engagement, and business growth. Successful candidates will have experience collaborating with cross-functional teams to deliver compelling content, campaigns, and market insights as well as cultivating corporate messaging that aligns with business objectives and resonates with target audiences.This is a remote position, with a preference for candidates in the Philadelphia metro-area.
Responsibilities:
- Develop, implement, and track marketing campaigns across multiple channels.
- Write, edit, and proofread content for brochures, blogs, case studies, email campaigns, newsletters, websites, and presentations.
- Manage and optimize content for digital, print, and social media platforms.
- Support CRM data integrity and marketing automation processes to ensure accurate, targeted customer communications.
- Conduct market research and competitive analysis to identify opportunities.
- Collaborate with product and sales teams to align marketing efforts with business goals.
- Measure and report performance of marketing campaigns, leveraging data analytics.
- Promote brand consistency across all marketing channels and materials.
- Assist in event planning, sponsorships, and promotional initiatives, including customer conferences.
- Manage relationships with external vendors, agencies, and partners.
- Develop and design compelling marketing and thought leadership presentations.
Qualifications:
- 3+ years of experience in Marketing Communications, or a related field
- 2+ years in digital and traditional marketing, content creation, and campaign execution
- Bachelor's degree, preferably in Communications, Journalism, English, Marketing, or a related degree
- Strong understanding of customer engagement strategies
- Ability to create and analyze marketing reports with insights
- Knowledge of SEO, PPC, and email marketing best practices
- Solid project management skills
- Familiarity with digital marketing tools (HubSpot platform preferred)
- Intermediate proficiency with organization, planning, presentation, analysis, problem-solving, and time management
- Strong knowledge of PowerPoint presentation design
- Graphic design/page layout experience preferred
Bridgeway is an Equal Opportunity Employer.
