About almentor:
Founded 2016 with a singular vision of empowering lifelong learning and personal growth for all, through accessible and impactful education, almentor became the leading online learning platform that offers a high-quality education to learners around the world.
Our Mission 🚀:
almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities.
Job Overview:
We are seeking a Creative Manager to lead our creative team and drive innovation in all aspects of our visual content. The ideal candidate will be a strategic thinker with a passion for creativity, a keen eye for design, and the ability to inspire and mentor a team of talented individuals.
As a CRM Specialist you will:
- Design and manage CRM campaigns across channels (email, SMS, push notifications, in-app, etc.) using Braze
- Segment user base and personalized communications to match customer journey stages.
- Collaborate with marketing, product, content, and customer support teams to align CRM activities.
- Monitor and analyze campaign performance, customer behavior, and CRM KPIs to drive continuous improvement.
- Maintain and improve customer data
- Develop and implement A/B testing plans for campaign optimization.
- Report regularly on CRM metrics including open rates, click-through rates, conversions, and retention.
- Assist in loyalty and re-engagement strategies for different user segments.
The ideal candidate will have:
- Design and manage CRM campaigns across channels (email, SMS, push notifications, in-app, etc.) using Braze
- Segment user base and personalized communications to match customer journey stages.
- Collaborate with marketing, product, content, and customer support teams to align CRM activities.
- Monitor and analyze campaign performance, customer behavior, and CRM KPIs to drive continuous improvement.
- Maintain and improve customer data
- Develop and implement A/B testing plans for campaign optimization.
- Report regularly on CRM metrics including open rates, click-through rates, conversions, and retention.
- Assist in loyalty and re-engagement strategies for different user segments.
- Experience in e-learning or EdTech industry
- Familiarity with marketing automation and lead nurturing techniques.
- Knowledge of HTML/CSS for basic email customization.
