We're looking for a driven and experienced
Content & Partnerships Lead to lead content initiatives and strategic token partnerships. This role is perfect for someone with a deep understanding of the competitive crypto landscape, especially in SEO and ASO-driven growth. If you're passionate about crypto, content, and data-driven marketing, this is your chance to make a direct impact.
What you’ll be doing:
- Develop and execute a results-driven content marketing strategy focused on user acquisition, retention, and brand positioning
- Own and optimize our SEO (Search Engine Optimization) and ASO (App Store Optimization) strategies to increase discoverability and organic traffic
- Lead strategic token partnership marketing initiatives — co-marketing, campaigns, listing support, etc.
- Collaborate with design and product teams to execute content campaigns across channels (web, blog, app store, social)
- Analyze and report on content and partnership campaign performance using analytics tools (e.g., Google Analytics, App Store Console)
- Explore and leverage AI tools (e.g., ChatGPT, Jasper, SurferSEO) to streamline content creation workflows and scale efficiently
What we’re looking for:
- 4+ years of experience in marketing roles with minimum at a crypto exchange
- Strong track record in content marketing, SEO, and ASO
- Familiarity with the competitive landscape of CEXs/DEXs, token listings, and user growth strategies
- Excellent writing and editing skills, with the ability to shape technical narratives into engaging content
- Experience managing partnerships or co-marketing initiatives with crypto projects
- Data-driven mindset with hands-on experience using performance and SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Good to have - Experience using AI content tools to assist in strategy and production
What’s in for you:
- Friendly and fun start-up work culture
- Convenient work location located in the heart of CBD area
- Generous annual leaves on top of national holidays
- Medical coverage including GP, Specialist, TCM and more
- Vibrant office with well-stocked pantry
- Animal-friendly environment, with a fluff ball in the office
Find out more about Coinhako here https://www.coinhako.com/ and don't forget to visit our Careers Page https://www.coinhako.com/join-usBy submitting your application to us, you consent to the collection, use, disclosure and processing of your personal data in accordance with our privacy policy, which is accessible at https://www.coinhako.com/legal/sg-1/privacy_policy.
