SUMMARY
The Account Specialist, Resident Solutions Marketing reports to the Sr. Director, Resident Solutions Marketing (B2C). This role will coordinate, execute, and manage several different email communications. This position is ideal for a junior-level digital marketing professional with experience in executing email marketing campaigns that is looking to grow their career in B2C strategic marketing in a fully remote role.
PRIMARY RESPONSIBILITIES
- Use provided copy and direction to build content in InDesign as needed.
- Build, QC, deploy email sends and monitor as needed to ensure no deployment issues.
- Collaborate with cross-functional teams to execute email marketing campaigns, including rounds of revisions and securing necessary approvals.
- Manage multiple email marketing campaigns simultaneously, ensuring timely delivery and that emails meet quality standards.
- Assist internal teams with reporting needs by helping compile performance metrics from deployed campaigns.
- Engage with and build positive relationships with multiple internal teams varying in size, geography, and demographics.
- Ensure compliance with email marketing regulations, adhering to guidance on industry best practices for all email communications.
- Identify and raise opportunities to streamline processes and reduce manual effort for more efficient campaign execution.
- Assist the resident marketing team in additional strategic initiatives
QUALIFICATIONS
Required:
- Bachelor’s degree or experience in marketing, advertising, communications, or a related field.
- 3-4 years of experience in email marketing including building and deployment.
KNOWLEDGE/SKILLS/ABILITIES
Required:
- Proven end-to-end ownership of campaigns.
- Strong communication and collaboration skills to build relationships across teams to launch campaigns effectively.
- Experience with Email Service Providers platforms (PostUp, Customer IO, MailChimp, etc.)
- Strong self-awareness to openly share and receive feedback and to pursue learning.
- Problem solver with strong organizational and time-management skills
- Strong project management skills, with the ability to prioritize and manage multiple initiatives and deadlines.
- Excellent communication and interpersonal skills.
- Self-motivated with the ability to work independently, as well as in a group, to achieve team goals.
- Proficiency with MS Office Suite (including Word and Excel)
- Basic knowledge of Smartsheet or similar tools is an asset
- Knowledge and experience with Adobe CS including InDesign, Photoshop and Illustrator a plus.
- Basic knowledge of in-app notifications and SMS a plus.
Physical Demands and Working Conditions
While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; talk or hear. The employee must have the ability to operate a personal computer and express or exchange ideas by means of the spoken word. May be required to sit and/or stand for long periods of time. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
May be required to lift or move 10+ pounds.
SALARY AND BENEFITS
- RealPage provides a competitive salary package along with a comprehensive benefit plan that includes:
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Paid time off and holidays.
- Professional development opportunities.
- Performance-based bonus based on position.
Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance.Equal Opportunity Employer: RealPage Company is an equal opportunity employer and committed to creating an inclusive environment for all employees.
