About the Role
We’re seeking a seasoned
CRM and Lifecycle Marketing Contractor
(4-Month Contractor) to lead and evolve our guest retention strategies across owned channels (email, SMS, app, direct mail). In this high-impact short-term role, you’ll drive the optimization of customer engagement, retention performance, supporting strategic initiatives and executing CRM innovation during a key seasonal window.This is a 4-Month Contract position beginning end of July, beginning of August.
Key Responsibilities
- Implement predetermined strategies to increase guest engagement and retention.
- Build and implement CRM campaigns (email, SMS, app) aligned with business goals.
- Align with IT teams to translate marketing needs into requested data outputs.
- Implement strategies to grow owned channel opt in.
- Deliver data-driven insights on campaign performance and customer journey KPIs.
- Launch/refine testing strategies for lifecycle touchpoints and retention tactics.
- Collaborate cross-functionally with creative, data, tech, and operations.
- Support referral and app-based retention initiatives in-market.
- Oversee creative execution for messaging – from copy to design alignment.
What Sets You Apart
- 5–7 years of CRM, lifecycle, or retention marketing experience, ideally in retail or franchise environments.
- Proven success with marketing automation platforms and segmentation strategies.
- Strong analytical mindset.
- Experience in fast-paced environments with quick turnaround needs.
- Exceptional communication and project management skills.
- Extensive hands-on experience working within ESPs, preferably Klaviyo.
- Ability to roll up sleeves and execute tactics.
- Previous franchise experience.
- Experience leading short-term transformations or interim marketing leadership roles.
*This role is not eligible for visa sponsorship*
European Wax Center is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.This job description is a general description of essential job functions. It is not intended to describe all duties someone in this position may perform. All employees of EWC and operating subsidiaries are expected to perform tasks as assigned by supervisory/management personnel, regardless of job title or routine job duties.
