Drive Marketing Impact Where Care Gets Delivered
We’re looking for a Senior Director of Marketing to lead the full marketing lifecycle for our Residential Care Software portfolio—spanning post-acute and long-term care settings such as home medical equipment, home infusion, home health, hospice, skilled nursing, assisted living, and care coordination.This leader will own the marketing strategy and execution model across a broad commercial portfolio, guiding how we activate demand, bring solutions to market, and build lasting value with customers and partners.
The role will shape both the strategy and the machinery of modern SaaS marketing—from pipeline generation to partner marketing to go-to-market readiness.You’ll report to the Vice President, Global Provider Marketing, and work cross-functionally with Sales, Product, Customer Success, and our executive team to scale growth and brand relevance in one of healthcare’s most dynamic and fast-growing segments.
What You’ll Own
1. Strategy & Leadership
- Lead development of the integrated marketing strategy across the residential care software business.
- Set annual and quarterly marketing plans tied to business objectives, segment priorities, and revenue targets.
- Define and manage key marketing KPIs, aligning with Sales and Product to ensure shared accountability.
- Build and lead a team of marketers and agency partners, optimizing for agility, specialization, and business impact.
2. Go-to-Market Execution
- Translate roadmap and market opportunities into clear GTM strategies, messaging frameworks, and activation plans.
- Develop segment-specific strategies to engage providers across home-based and facility-based care, across large enterprise networks, and regional operators.
3. Demand Generation & Revenue Marketing
- Own the full-funnel demand generation engine: digital, ABM, outbound, events, and channel-led tactics.
- Partner with sales leadership to drive pipeline creation and acceleration across high-priority segments.
- Leverage marketing ops, automation, and CRM tools to measure ROI and optimize performance across programs.
- Test, learn, scale—continually refine campaign performance using clear metrics and disciplined experimentation.
4. Partner Marketing
- Build and execute partner marketing strategies that drive channel alignment, co-marketing value, and pipeline contribution.
- Collaborate with partner and business development teams to position our platform ecosystem effectively.
- Create scalable partner campaign templates, enablement tools, and messaging playbooks.
5. Cross-Functional Alignment
- Act as a trusted marketing voice with Sales, Product, Legal, Compliance, and Customer Success.
- Support account-based strategies with tailored messaging, tools, and field programs.
- Surface customer insights and competitive trends to inform product and commercial strategy.
What You Bring
- 10–15+ years in B2B marketing with deep expertise in SaaS—ideally across demand generation, revenue marketing, product marketing, and partner marketing.
- You thrive when leading marketing in regulated industries -- like healthcare, healthtech, or life sciences -- because you know that’s often where outsized impact and scale meet.
- Proven ability to generate pipeline and revenue through integrated, performance-driven marketing programs.
- You think like a builder and operator. You’ve helped large organizations move at a startup’s pace—cutting through complexity, launching fast, and iterating often.
- You bring proven frameworks and playbooks but know when to adapt them based on the market, sales motion, or internal realities.
- You’ve worked closely with Sales, and Product —and earned their trust by delivering results.
- Data-driven and outcomes-focused. You know your metrics and how to act on them.
- Experience managing multi-channel sales motions, including direct, inside, and partner-led routes to market.
- Bonus: you have strong GTM experience in post-acute care, long-term care, or related provider segments.
Why This Role Matters
Post-acute and residential care is one of the most critical and underserved segments in healthcare, and it’s transforming fast. This role gives you the chance to shape how providers adopt, engage with, and derive value from software that improves care coordination, operational efficiency, and patient outcomes.This role is designed for someone who knows how to bring structure to ambiguity, move decisively, and innovate inside a large organization. You’ll have the autonomy to lead, the support to execute, and the platform to make a real impact—not just on pipeline, but on how healthcare is delivered in the post-acute space.
Ready to lead where marketing meets real-world healthcare change?
Apply now to help us define the next chapter in residential care delivery.We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits.
This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees accrue three weeks Paid Time Off (PTO) in their first year of employment, receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members. Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills. At ResMed, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current base range for this position is:
$204,000 - $255,000
USD Annual
Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!
