Who We Are:
As a 100% independent and 100% employee-owned agency, we are driven by an independent spirit and believe in the power of the collective. We foster a culture that enables and expects all departments to make our brands impossible to ignore.What You’ll Do:Our agency is seeking a highly skilled and experienced Associate Media Director to lead the strategic tactical planning, day-to-day client communications, and campaignexecution for a key client. The ideal candidate will be a process-minded individual with a strong attention to detail, a passion for ensuring accuracy in media buys, and a proven ability to collaborate effectively to build and improve processes.
This role requires a strong understanding of digital media platforms and the ability to service a high-touch account with exceptional communication and organizational skills.RESPONSIBILITIES:
- Lead the development of strategic tactical media plans across digital channels, ensuring alignment with client goals and objectives.
- Serve as the primary point of contact for day-to-day client communications, providing proactive updates, addressing inquiries, and managing expectations.
- Manage the quality assurance (QA) process to ensure all media buys are executed with a high degree of accuracy, including verifying campaign setup, tracking, and reporting.
- Develop, implement, and maintain efficient and effective processes for campaign management, trafficking, and reporting, with a focus on continuous improvement.
- Collaborate with internal teams, including media planning, account management, and analytics, to ensure seamless campaign execution and delivery.
- Work closely with platform partners to explore testing opportunities and identify ways to improve campaign performance.
- Oversee campaign budgeting, pacing, and performance tracking, providing regular reports and insights to clients and internal stakeholders.
- Identify and escalate campaign issues, challenges, and opportunities to senior management in a timely and effective manner.
- Proactively identify opportunities to test new initiatives, ad units, bidding models, and campaign types.
- Develop and present client-facing communications, including reports, presentations, and strategic recommendations.
- Manage 1st, 2nd, and 3rd party audiences in various platforms.
- Ensure adherence to process, quality assurance protocols, and best practices.
- Introduce improvements and devise new solutions for optimizing paid social campaigns.
- Nurture client relationships, including overseeing the creation of points of view (POVs), leading ad hoc reporting, and presenting findings to the client.
- Work with analytics teams on client-facing dashboards.
- Consistently learn and stay passionate about the digital space. Disseminate findings and actively coach others.
QUALIFICATIONS:
- Bachelor’s degree in marketing, advertising, economics, mathematics, statistics, or a related analytical field.
- 7+ years of paid media experience, with a minimum of 5 years of experience with paid social
- 2-3 years management experience preferred; Desire to manage and lead others required
- Proven experience in developing and executing strategic tactical media plans across digital channels.
- Exceptional attention to detail and a strong commitment to ensuring accuracy in campaign execution.
- Strong process-oriented mindset with experience in developing and implementing efficient workflows and quality assurance protocols.
- Excellent client communication and relationship management skills, with the ability to effectively manage client expectations and deliver exceptional service.
- Proficiency with Facebook, Instagram, Twitter, Pinterest, TikTok, LinkedIn and Snapchat that includes a clear understanding of each platform’s capabilities.
- Strong analytical skills, with the ability to analyze data, identify trends, and provide actionable insights and recommendations.
- Excellent organizational, time management, and project management skills, with the ability to prioritize workload and manage multiple projects simultaneously.
- Proficient working with Microsoft Office applications, with strong Excel and PowerPoint skills.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
- Experience handling large media budgets and developing insights based on campaign results
PREFERRED QUALIFICATIONS:
- Experience with programmatic media buying and DSPs (e.g., DV360, The Trade Desk).
- Experience with data visualization tools (e.g., Tableau, Google Data Studio).
- Experience with automated bid management tools.
- Knowledge of statistical and testing methodologies.
- Experience with audience activation platforms (e.g., LiveRamp).
- Background or coursework in finance or data analytics.
Ideal Candidate Profile:In addition to the qualifications listed above, the ideal candidate will also demonstratethe following:
- Process-Oriented: A passion for developing and implementing efficient and effective processes to improve workflow and ensure accuracy.
- Detail-Oriented: Meticulous attention to detail, with a focus on ensuring the highest level of accuracy in all aspects of campaign execution.
- Client-Focused: A strong commitment to providing exceptional client service and building long-term, trusted relationships.
- Collaborative: A team player with excellent collaboration skills, able to work effectively with internal teams and external partners.
- Proactive Communicator: Excellent verbal and written communication skills, with the ability to proactively communicate updates, address issues, and manage expectations.
- Problem-Solver: Strong analytical and problem-solving skills, with the ability to identify and resolve issues quickly and effectively.
- Adaptable: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and client needs.
- Account Management Skills: Experience in servicing high-touch accounts.
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