Description
As a leader in the cryptocurrency trading industry, NDAX Canada Inc. stands out as one of Canada’s largest and most secure platforms for digital asset trading. Our mission is to empower Canadians to realize the full potential of digital finance through innovative technology and exceptional user experience.
We are proud to be recognized as one of Canada’s Best Workplaces by Great Place to Work®.
NDAX is seeking a Chief Marketing Officer (CMO) to drive our marketing strategy and further establish our brand as a leader in the cryptocurrency space. The ideal candidate will be a dynamic marketer with a strong background in digital marketing, brand management, and strategic growth initiatives, ready to lead our marketing efforts in an exciting and rapidly evolving industry.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to enhance brand visibility and drive user acquisition.
- Lead and mentor the marketing team, fostering a culture of creativity and innovation.
- Analyze market trends and consumer behavior to identify opportunities for growth and competitive advantages.
- Oversee digital marketing efforts including SEO, SEM, content marketing, email marketing, and social media campaigns.
- Collaborate with product and sales teams to ensure alignment and effective go-to-market strategies.
- Manage the marketing budget and optimize the allocation of resources to achieve maximum ROI.
- Build partnerships and relationships with key stakeholders and industry influencers.
- Monitor and report on the effectiveness of marketing campaigns and initiatives.
Requirements
- Proven experience as a CMO or similar leadership role in marketing.
- Strong knowledge of digital marketing strategies and tools.
- Experience in the fintech or cryptocurrency industry is highly desirable.
- Proven track record of successfully developing and executing marketing strategies that drive growth.
- Exceptional leadership and team management skills, with the ability to inspire and motivate.
- Strong analytical skills and data-driven decision-making abilities.
- Excellent communication and interpersonal skills.
- BSc/BA in Marketing, Business Administration, or relevant field; MBA is a plus.
- Ability to thrive in a fast-paced and dynamic work environment.
