Snyk, the leader in secure AI software development, empowers organizations to build fast and stay secure by unleashing developer productivity and reducing business risk. The company’s AI Trust Platform seamlessly integrates into developer and security workflows to accelerate secure software delivery in the AI Era. Snyk delivers trusted, actionable insights and automated remediation, enabling modern organizations to innovate without limits. Snyk is redefining secure AI-driven software delivery for over 4,500 customers worldwide today.
Joining Snyk means embracing our core values: One Team, Care Deeply, Customer Centric, and Forward Thinking. As a member of our team, you’ll have the opportunity to thrive in a dynamic environment where fostering collaboration, leading with empathy, driving business impact, and inspiring trust are at the heart of everything we do.
Our Opportunity
Snyk is seeking a Field Marketing Manager to lead integrated regional marketing programs across the U.S. West Coast and LATAM. This is a strategic, execution-focused role responsible for driving pipeline, increasing brand visibility, and supporting sales growth across both mature and emerging markets.As the regional marketing lead for these territories, you’ll work cross-functionally with sales, partner, and marketing teams to develop and deliver programs tailored to enterprise and mid-market audiences.
You’ll bring global campaigns to life at the regional level—through events, ABM plays, partner initiatives, and digital activations—and ensure our field presence is relevant, localized, and high-impact.
You’ll Spend Your Time:
- Own the planning and execution of regional marketing programs across the West Coast and LATAM—including field events, account-based marketing (ABM) plays, executive experiences, webinars, and strategic trade shows.
- Develop and execute customized marketing plans for high-priority accounts, aligning with territory goals, sales motions, and local market dynamics.
- Serve as the go-to marketing lead for the West Coast and LATAM teams, ensuring consistent messaging, strong program alignment, and regional relevance across all campaigns.
- Collaborate with sales and channel partners on co-branded campaigns, pipeline acceleration tactics, and tailored in-region experiences that resonate with enterprise and mid-market audiences.
- Align closely with sales and leadership through regular planning, forecasting, QBR participation, and weekly syncs to stay tightly connected to pipeline goals and evolving priorities.
- Partner with customer advocacy teams to highlight regional success stories and build trust with local prospects.
- Track, analyze, and report on campaign performance to optimize ROI, improve program impact, and inform future strategy.
- Apply creativity and regional expertise to bring new, scalable ideas to market—designed to engage both technical users and executive-level buyers.
- Own regional marketing assets such as swag, event displays, and gifting—managing inventory, ordering, shipping, and brand compliance.
- Manage budgets, vendors, and timelines to ensure high-quality, efficient execution of all regional programs.
What You’ll Need:
- 4+ years of experience in B2B field marketing, demand generation, or integrated campaign management—preferably within high-growth tech or SaaS.
- Proven success leading multi-regional or international marketing programs; experience supporting the LATAM market is strongly preferred.
- Professional fluency in Portuguese is strongly preferred; Spanish proficiency is a plus.
- Strong project management and organizational skills; able to manage multiple programs, timelines, and stakeholders simultaneously.
- Exceptional communication and collaboration skills, with experience working cross-functionally across sales, channel, and leadership teams.
- Data-driven mindset with the ability to measure, analyze, and optimize marketing performance and pipeline contribution.
- Comfortable working in a fast-paced and rapidly evolving tech environment.
- High attention to detail, ownership mentality, and a proactive, resourceful approach to problem-solving.
- Demonstrated cultural agility and ability to collaborate effectively across diverse geographies, languages, and time zones.
#LI-WR1We care deeply about the warm, inclusive environment we’ve created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway!
About Snyk
Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.
Benefits & Programs
Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
- Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
- Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
- Health benefits, employee assistance plans, and annual wellness allowance
- Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances
