Brief summary of role:
We are recruiting an experienced Field Marketing Manager to be the pivotal link in supporting marketing and sales to meet business growth objectives for the US region. The ideal candidate will bring the experience of rapid execution of programs in a high-growth environment that enables support, accelerates pipeline and drives revenue goals. You will leverage your experience and industry knowledge to support the execution of full-funnel marketing activity to increase brand awareness, demand generation and generate new business.
What you’ll be doing:
- Plan, develop, manage projects and budget to ensure successful implementation of integrated marketing programs and events for demand generation, pipeline building and acceleration, and customer advocacy.
- Collaborate with internal and external teams including global and US regional teams to capitalize on the marketing mix with an emphasis on ensuring a healthy pipeline for sustainable growth.
- Own OpenSpace hosted and sponsored events, trade shows, conferences and webinars, tailored to the US and tied to sales growth goals.
- Develop and re-purpose relevant marketing content in support of the sales team and customer success team as required by creating new case studies, presentations, whitepapers etc.
- Monitor and report the campaign lead management and associated funnel analytics, ensuring leads progress and convert into high-quality sales qualified leads.
- Collaborate with cross-functional marketers and manage agency relationships to create necessary messaging, assets, and campaign deliverables as needed to support marketing campaigns and address customer challenges.
- Monitor market trends and competitive activities and implement initiatives to drive wins over the competition.
What we are looking for:
- Bachelor’s degree in business, marketing, technology, or relevant field of study.
- 5+ years of experience in tech B2B demand generation/digital marketing/field marketing role.
- Proven success managing complex and multi-faceted marketing programs, measurable with a demonstrated ability to drive ROI metrics
- Solid experiences with IT, Hi-tech or construction industry, preferably with good experiences with SaaS business solutions.
- Strong project leadership experience with a proven track record creating and executing large-scale demand generation programs based on a deep understanding of market requirements.
- Knowledge of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution, and sales opportunity acceleration.
- Construction industry marketing experience is a plus.
- Proven knowledge of tools such as Salesforce, Pardot, Tableau, and WordPress. Photoshop is a plus
- This role requires the ability to travel. The average travel requirements of this role are 20%.
Why join us:
- Be part of a high-growth company shaping the future of ConTech
- Work alongside a talented and collaborative team
- Competitive compensation package, including base salary, commission, and benefits
- Opportunities for professional development and career growth
Base Salary:
The “Base Salary: range represents the low and high end of the anticipated salary range for this position across all US locations including but not limited to CA, CO, NY, WA, NV, MD, CT and RI. The determination of this anticipated Base Salary involves the consideration of many factors in making compensation decisions including but not limited to: location of candidate, unique skill sets, experience, training, performance, licensure and certifications, as well as other business and organizational needs.
Our anticipated Base Salary determination is just one component of OpenSpace’s competitive total rewards strategy that also includes equity awards, 401k match, as well as other region-specific health and wellness benefits.If this role isn't what you're looking for, please consider other open positions.
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OpenSpace welcomes employees from varied backgrounds and walks of life, and it’s reflected in our diverse community. OpenSpace is proud to be an equal opportunity employer and is committed to providing equal employment opportunities to all employees and applicants for employment, without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
