Marketing Manager

About the Role

McLean & Company is looking for a strategic, hands-on Marketing Manager to help us grow our business by generating high-quality leads and driving pipeline. You’ll lead the planning and execution of full-funnel marketing programs, working closely with teams across paid advertising, SEO, CRO, and sales.You’ll work cross-functionally with key partners in paid advertising, SEO, conversion rate optimization (CRO), Marketing operations and sales to build coordinated campaigns that generate pipeline and fuel company growth.

From lead generation strategy and nurture programs to lead management and sales support, you’ll own the plan and performance of our demand generation engine.This is a great opportunity for a results-driven marketer who loves building campaigns, optimizing the funnel, and aligning closely with sales to deliver measurable impact.

What You’ll Do

Website & Conversion Optimization

Improve key web pages to increase lead generation and conversion.
Collaborate with content, design, and development teams to ensure messaging and visuals align with campaign goals.

Lead Generation & Campaign Management

Develop integrated campaigns across digital, content, and event channels.
Partner with internal teams to launch targeted campaigns and landing pages that convert.

Lead Nurture & Automation

Build and optimize automated nurture programs to move leads through the funnel.
Personalize outreach using marketing automation tools and align messaging with sales.

Sales Enablement & Collaboration

Manage Salesloft to support timely, effective outreach.
Coordinate with sales enablement to keep programs aligned with campaign priorities.

Funnel Management & Reporting

Track lead volume, quality, and conversion rates.
Work with Marketing ops to build dashboards, identify funnel bottlenecks, and recommend improvements.

Planning & Performance

Present acquisition plans and report on campaign performance.
Adjust tactics based on results and ensure alignment with company goals.

What You Bring

Education & Experience

7-10 years of experience in B2B marketing with a focus on demand generation, campaign management, or acquisition marketing.
Proven experience designing and executing lead generation and nurture programs that drive measurable business results.
Experience supporting sales teams with marketing tools and aligned outreach efforts.

Skills & Strengths

Strategic mindset with strong hands-on execution skills.
Strong knowledge of marketing automation platforms and CRM systems (Salesforce, HubSpot, Marketo, Pardot or similar).
Familiarity with Salesloft or similar sales engagement tools considered an asset.
Highly collaborative with a proactive communication style and cross-functional coordination experience.
Data-driven approach to marketing with experience in campaign analysis and funnel optimization.
Excellent organizational and project management skills with the ability to juggle multiple priorities.

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process

Life at McLean and Company

Thrive Here & What We ValueMcLean & Company is a dynamic, fast-paced, rapidly growing HR research and advisory firm. | Through our suite of learning solutions, action-oriented research and practical diagnostics, we supply clients with insight and support from our specialists. | McLean is a place where your voice will be heard – a place where you see the impact of your work on our 30,000+ members. It is a place where you will find community and collaboration, where you will work with diverse individuals with their own unique stories and experiences. | McLean is a place where success is celebrated by the whole team – a place where you are encouraged to stretch and grow.</s> | Collaborative cross-functional work environment | Dynamic, high-energy work environment | Commitment to diversity and inclusion</s> | Collaborative work environment | Opportunities for professional growth and development | Flexible work schedule options | Recognition for outstanding performance</s> | McLean & Company, a division of Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran. | Willingness and ability to travel (up to 20%). | Must be eligible to obtain a TN Visa.</s> | McLean & Company is a place where your voice will be heard – a place where you will see the impact of your work with our 30,000+ members. | 1. Growth & Advancement: Many of our Directors and VPs have been promoted internally—shape your career with us. | 2. Robust Tools & Support: We equip you with Salesforce, SalesLoft, Sales Navigator, Jeeva, and PitchMonster for streamlined prospecting and pipeline management. | 3. Impactful Market: The global HR Research & Advisory space is valued at $14B+ and expanding. Our distinct approach and offerings create a challenging yet rewarding sales environment.</s> | Will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.</s> | McLean & Company is the fastest growing advisory firm in the world. | We are looking for a Director, HR Advisory Services to help us meet external client demand for our research-informed engagements which help HR leaders tackle their HR challenges. | Our Director, HR Advisory Services will have: Minimum of 10 years' experience in Human Resources with at least 5 years of progressive experience in learning and development (including L&D strategy and leadership development) as well as experience as either an HR business partner or at least one of the below HR areas: Talent Management (including succession planning, career pathing, performance management), Org Design/Structure & HR Structure, Workforce planning, Metrics and Analytics | McLean is a place where your voice will be heard – a place where you will see the impact of your work with our 30,000+ members. It is a place where you will find community and collaboration, where you will work with diverse individuals with their own unique stories and experiences. | Emphasis on learning from each other | Focus on helping leaders shape a workplace where everyone thrives | Community and collaboration, diverse individuals with their own unique stories and experiences | McLean & Company is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran | ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.</s> | No discrimination based on legally protected status or characteristic | Accommodation available upon request for applicants throughout the recruitment and hiring process.</s> | 1. Collaborative, energetic, and supportive team environment | 2. Comprehensive benefits package, including medical, dental, and retirement plans | 3. Monthly incentives, President’s Club trip for top performers, and ongoing recognition</s> | Open to candidates located in Canada who are willing to support both eastern and pacific time zones | Ability to travel across North America ~15% of the time and qualify for a TN visa | CHRL, SHRM-SCP, or equivalent professional designation would be an asset | Specialized degree or diploma in Human Resources, Psychology or Business would be an asset</s> | ITRG is an equal opportunity employer committed to diversity and inclusion | Will ensure accommodation be made available to applicants throughout the recruitment and hiring process</s> | Info-Tech Research Group is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran. | 1. InfoTech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran. | 2. Upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.</s>