Position:
Product Marketing Associate
Location:
Remote
Job Id:
152
# of Openings:
1
Job Title:
Product Marketing Associate
Department:
Marketing
Reports to:
VP, Marketing
Location:
Remote, USA
About Libsyn
Libsyn (Liberated Syndication) is an industry-leading, independent podcast hosting and advertising platform that empowers podcasters to share their voices with the world. Founded in 2004, we’re dedicated to simplifying the podcasting process - from publishing to distribution and monetization to measurement - enabling creators to connect with audiences on all major platforms while monetizing their efforts. Through our advertising services and technology, we’re reshaping how advertisers reach their target customers by connecting brands with their desired audience.At Libsyn, we’re on the lookout for innovative problem-solvers, collaborative thinkers, and self-starters who thrive in a fast-paced, customer-centric environment.
Our team members, and our leaders, enjoy the freedom to think and act like entrepreneurs, always with our creators and advertisers top of mind. Together, we’re not just a workplace - we’re creating a supportive community that values diverse perspectives and fosters growth, empowering each other to deliver exceptional value to the podcasting world.
Job Summary
The Product Marketing Associate will serve as a critical bridge between the Product and Marketing teams, ensuring our go-to-market efforts reflect the innovation and momentum behind Libsyn's product roadmap. This person will lead strategic initiatives that support new feature adoption, new customer growth, and retention across the full customer lifecycle.
How You Will Make an Impact
- Serve as the primary liaison between Product and Marketing, driving visibility and alignment around Libsyn’s product roadmap.
- Own the strategic positioning and GTM rollout of new feature launches to existing customers across multiple channels, meeting aggressive feature adoption goals.
- Own the execution of customer onboarding and online cancellation experiences, with a focus on reducing churn and improving early retention.
- Manage and optimize the new customer conversion funnel on Libsyn.com, using data and insights to improve conversion rates.
- Collaborate with cross-functional teams to develop content that supports product education, feature adoption, and lifecycle marketing.
- Contribute to the execution of Libsyn’s multi-channel content marketing strategy across blog, email, webinars, and social platforms.
- Define success metrics for key customer experience moments and partner with Analytics to track and communicate performance.
What We’re Looking For
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3+ years of experience in Product Marketing or Lifecycle Marketing within a SaaS or digital media company.
- Strong understanding of customer journeys, onboarding best practices, and performance optimization for conversion funnels.
- Demonstrated ability to collaborate with Product / Engineering teams to bring go-to-market strategies to life.
- Proficiency with CRM tools (HubSpot a plus!).
- Proficiency with CMS tools (WordPress a plus!).
- Working knowledge of HTML, email template editing, and basic design principles.
- Strong copywriting and storytelling skills across both technical and customer-facing content.
- Data-savvy and able to translate insights into actionable recommendations.
- Strong written and verbal communication skills.
- Ability to manage multiple projects simultaneously while meeting deadlines.
- High attention to detail and strong organizational skills.
- Understanding of digital marketing strategies, including SEO, content marketing, and social media.
- Familiarity with the podcasting industry is a plus.
What We Offer
- Competitive compensation (base salary plus bonus).
- Comprehensive health benefits, with employer-paid dental and vision coverage.
- 401(k) plan to help you build towards your future.
- Flexible working arrangements, including remote options.
- Generous paid time off and support for maintaining work-life balance.
Equal Employment Opportunity Policy
The Company is an equal opportunity employer. Applicants for employment are, and will be, recruited, selected and hired, and employment decisions are and will be made, without discrimination on the bases of race, color, religion, sex, age, national origin or disability. This policy applies to new employees, promotions and all personnel actions within the organization.The Company prides itself on the contribution it makes to the community. It is the intent of the Company to comply with all federal, state and local laws relating to equal employment opportunity.
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