The Marketing ContentManageris responsible for the creation, development, and management of content across various marketing channels (internal and external) to drive product messaging, build brand awareness, foster engagement, and support lead generation. The Marketing Content Manager will collaborate with cross-functional teams, including designers, marketers, and subject matter experts to ensure content is high impact and relevant for the intended audience and manage the content creation process.
Responsibilities
- Gain deep understanding of customer needs, clinical workflows, and the competitive landscape in assigned product areas.
- Develop and execute a comprehensive content strategy aligned with the organization’s goals, target audience, and brand identity.
- Create engaging and high-quality content for different channels such as print, websites, blogs, social media, email campaigns, videos, whitepapers, press releases, etc.
- Translate clinical and technical product features into user-focused messaging and value propositions.
- Partner with Product, Clinical, and Research and Development Managers to develop cohesive campaigns and product content.
- Analyze and derive insights from data to optimize content strategy and improve SEO performance.
- Plan and manage publishing calendars to ensure timely delivery of content across multiple channels.
- Manage the content approval process and ensure all content meets legal and regulatory standards, as well as brand guidelines.
Skills and Qualifications:
- Bachelor’s degree in business, marketing, communications, or related field.
- 3-5 years of proven experience in content creation and management.
- At least 2 years of experience in medical devices or other healthcare field.
- Excellent writing, editing, and proofreading skills with attention to detail.
- Effective organizational skills and ability to exceed tight deadlines.
- Strong understanding of SEO, content marketing principles, and digital marketing trends.
- Excellent MS Office skills.
- Product marketing, brand management, or agency experience preferred.
- Experience working with workflow tools such as Wrike preferred.
StimLabs was founded in 2015 with a desire to advance the state of regenerative medicine. In pursuit of this goal, StimLabs has gathered exceptional scientific and clinical minds to develop and commercialize new bioactive technologies. While current technologies in medical devices, pharmaceuticals, and tissue banking provide useful products, StimLabs believes in the untapped synergy at the intersection of these independent domains. In the first steps towards this vision, StimLabs has launched a suite of next-generation amniotic-derived products.
The success of these initial offerings has created a foundation on which StimLabs will continue building the future of regenerative medicine.Apply for this job
