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Full-timeDescription
About Grunt Style
Grunt Style is America’s fastest-growing patriotic apparel brand, committed to honoring those who serve through premium, purpose-driven designs. With rapid year-over-year growth and a passionate culture of teamwork and innovation, we empower our employees to lead disruptive marketing initiatives and drive measurable impact.
Position Overview:
The Commercial Analyst will be responsible for building and maintaining master data sources and defining key performance indicators (KPIs) across all sales channels—with a focus on DTC ecommerce and customer metrics. You’ll deliver insights that power growth, retention, and marketing strategies by identifying customer trends and providing actionable analysis.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Key Responsibilities:
1. Data Infrastructure & Reporting
- Design, build, and maintain core DTC eCommerce data pipelines, integrating sales, inventory, customer, and channel datasets to support consistent, accurate, and scalable reporting across all channels
- Architect and automate end-to-end reporting frameworks (e.g., ETL processes) to ensure real-time visibility into performance trends and data integrity
- Develop intuitive Power BI dashboards and forecasting models that surface actionable insights on revenue, margin, and customer engagement
2. KPI Definition, Performance Tracking & Modeling
- Define, track, and optimize key eCommerce performance metrics including LTV, CAC, AOV, LTV:CAC ratio, conversion rate, churn, cart abandonment, MRR, NPS, and RPV
- Build statistical and scenario-based models (e.g., cohort analysis, regression forecasting) to simulate performance outcomes and inform strategic planning
- Monitor channel performance through scheduled and ad hoc analyses; highlight variance drivers, growth opportunities, and performance risks
3. Customer Analytics & Cohort Insights
- Conduct deep-dive analyses into customer behavior, segmentation, and lifecycle stages to identify high-value segments and retention strategies
- Perform advanced cohort and churn analyses, leveraging RFM, CLV modeling, and predictive analytics to drive acquisition and loyalty initiatives
- Partner with marketing teams to translate customer insights into targeted campaign strategies and personalization tactics
4. Cross-Functional Collaboration & Thought Leadership
- Collaborate with Marketing, Product, Finance, and Operations to embed KPIs and analytical best practices into business reviews, campaign evaluations, and product roadmaps
- Serve as a subject-matter expert on DTC analytics, commercial metrics, and data modeling; provide training and guidance to stakeholders on data interpretation
- Advocate for data governance, quality standards, and continuous improvement in analytics processes
Qualifications:
- Bachelor’s degree in Business, Economics, Data Science, or related field
- 3+ years of experience in customer or commercial analytics, preferably in a fast-moving DTC eCommerce or apparel brand environment
- Demonstrated experience managing and analyzing DTC customer data, with direct expertise in Power BI preferred
- Strong proficiency with data manipulation tools such as Excel, SQL, and ETL platforms
- Experience working with CRM and marketing data sources (Klaviyo, Google Analytics, Meta/Google ad platforms)
- Proven ability to turn complex data into clear insights, models, and business recommendations
- Excellent communication skills and attention to detail; proactive problem-solver comfortable in a fast-paced, collaborative setting
Requirements
- Resume
- A brief sample of analytical work (dashboard screenshot or analysis summary)
Location & Reporting:
- San Antonio, TX (Hybrid; core hours 8 AM–5 PM CT; occasional on-site visits required)
- Reports to: Director of FP&A
EEO Statement
Grunt Style provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Grunt Style complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
