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Full-timeDescription
About Grunt Style
Grunt Style is America’s fastest-growing patriotic apparel brand, committed to honoring those who serve through premium, purpose-driven designs. With rapid year-over-year growth and a passionate culture of teamwork and innovation, we empower our employees to lead disruptive marketing initiatives and drive measurable impact.
Position Overview
Grunt Style is seeking a strategic, innovation-driven Director of Paid Media to own and elevate our paid advertising across digital and offline channels. You will architect full-funnel, data-backed media strategies that accelerate customer acquisition, boost retention, and deepen brand loyalty. The ideal candidate combines deep omni-channel retail expertise with a performance-first mindset and a passion for testing disruptive marketing tactics.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Key Responsibilities
1. Strategy & Planning
- Develop annual, full-funnel paid media plans spanning search, social, display, programmatic, video, affiliate and offline channels (e.g., out-of-home, radio)
- Translate business objectives into clear channel roadmaps, audience segmentation, and creative test calendars
- Produce concise, actionable campaign briefs detailing objectives, target segments, messaging, and success metrics
2. Attribution, Optimization & Innovation
- Design and implement multi-touch attribution frameworks to quantify each channel’s impact on acquisition, retention, and customer lifetime value
- Continuously refine bids, budgets and creative assets through A/B and multivariate testing
- Pilot emerging channels (e.g., programmatic CTV, influencer performance media) to drive incremental lift
3. Budget & Performance Management
- Own and allocate a multi-million-dollar media budget to maximize ROI against KPIs (CAC, ROAS, LTV:CAC, AOV)
- Forecast spend pacing and deliver weekly/monthly performance reporting to stakeholders
- Measure incremental impact of paid campaigns on subscription enrollments, loyalty engagement, and repeat purchase behavior
4. Leadership, Collaboration & Partnerships
- Lead, mentor, and grow a team of paid media specialists; set clear goals and foster a culture of continuous learning
- Collaborate closely with Analytics, eCommerce, CRM, Product, Creative and Content teams to align on data sources, reporting, and customer journeys
- Manage relationships with agencies, ad tech providers, and media vendors; negotiate contracts and SLAs
- Build executive dashboards and present monthly insights and strategic recommendations to leadership
- Identify and share best practices, emerging trends, and competitive benchmarks
Qualifications
- Bachelor’s degree in Marketing, Business or related field.
- 7+ years of paid media or performance marketing experience, including 3+ years leading teams
- Proven success managing large digital and offline media budgets in an omni-channel retail environment (apparel or lifestyle preferred)
- Deep familiarity with Google Ads, Meta Business Manager, TikTok Ads, affiliate networks, and OOH/radio buy processes
- Strong analytical skills with hands-on experience in attribution modeling, Google Analytics (GA4), Triple Whale or similar platforms
- Proficiency with Excel and data visualization tools (PowerBI, Tableau, etc.)
- Excellent communicator with demonstrated ability to craft compelling briefs and present data-driven insights
- Collaborative leader who thrives in cross-functional environments and embraces rapid testing and iteration
Requirements
- Resume
- A brief portfolio of 2–3 paid media case studies
Location & Reporting
- Location: San Antonio, TX (Remote considered; occasional on-site visits to HQ required)
- Reports to: Chief Commercial Officer
EEO Statement
Grunt Style provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Grunt Style complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
