Who We Are
PartySlate is the premier marketplace that connects people planning all types of events with venues and vendors. More than 3 million people used PartySlate for their weddings, galas, corporate events, and milestone celebrations in the last year. PartySlate continues to disrupt the 800 billion dollar events industry with innovative technology solutions for both people planning events and venues and vendors within the events industry. PartySlate is based in Chicago with talent spread out all across the country, and we are looking to grow our team with passionate, collaborative individuals.
About the Role
The strategic and results-driven
Senior Manager, Demand Generation
will lead our efforts in acquiring new venues and vendors, generating high-quality leads for our sales team, and driving revenue growth. This role will focus on growth marketing and building scalable marketing programs that attract, educate, and convert potential customers through a multi-channel strategy, including webinars, content marketing, educational events, and strategic campaigns.The ideal candidate is a growth marketing-oriented individual with a strong track record of driving pipeline and revenue.
This individual should also be eager to test and learn, experimenting with new channels to drive results. You will work closely with sales, revenue operations, and product marketing, as well as key executive stakeholders.
Key Responsibilities
- Develop and execute multi-channel demand generation programs to acquire new venues and vendors and re-engage existing contacts.
- Build a consistent pipeline of warm leads through targeted campaigns, content marketing, email marketing, and other channels.
- Partner with revenue operations to ensure the right strategies are in place to move high-intent prospects through the funnel efficiently.
- Create compelling and targeted content marketing strategy to attract and engage prospects.
- Implement webinar strategy and other types of virtual events featuring industry experts to attract new leads.
- Organize live event education to position PartySlate as a thought leader and trusted resource.
- Partner with revenue operations to optimize lead handoff, track conversion rates, and refine messaging.
- Leverage CRM and marketing automation tools to track, measure, and improve campaign performance.
- Optimize strategies, messaging, and channel selection to ensure the right mix of marketing is in place to drive optimal results for sales.
- Own and track demand generation KPIs, both on a daily/weekly cadence and optimized per quarter to fuel company goals.
- Continuously A/B test and optimize campaigns based on data insights.
- Drive marketing attribution efforts to ensure clear visibility into revenue impact.
Qualifications
- 5-7+ years of experience in demand generation, growth marketing, or performance marketing in a B2B or marketplace environment.
- Proven track record of developing and executing revenue-generating marketing programs.
- Expertise in webinar marketing, content marketing, and event-driven demand generation.
- Eagerness to learn by taking initiative to research and report findings to key stakeholders
- Strong analytical skills with experience optimizing funnel conversion rates and marketing ROI.
- Experience working closely with sales teams, revenue operations, and CRM tools.
- Passion for the events industry and an understanding of how venues and vendors market themselves.
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